Silk Pajamas Men

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

270K

Growth, 90 days vs prior 90

-16.6%

Conversion, latest week

0.9%

Market size, estimated

$79Ka year

Peak month

December4.9× the quietest month

Top search term

silk pajamas men38K searches a year

Listings sell for $33.48 on average, from $12.11 to $278.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $33.48 that is $0 to $3K a year per listing.

Average price

$33.48inside the $15 to $100 sweet spot

Price range

$12.11–$278.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #178 within Sleep & Lounge. It carries 1,305 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#178in Sleep & Lounge

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,305per listing

Listings tracked

70

30 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

30

Successful launches

7Amazon's first-year sales bar

Average brand age

38 months