silk pajamas for women shorts set
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$37.17avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Good$10.44–$143.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,525.21avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$127K$127K/yr · 1.3M searches
Returns
Bad6.2%return rate — above 5% kills the launch gate
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, silk pajamas for women shorts set is a $127K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
silk pajamas for women shorts set market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $149K–$186K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #541
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 13.7%
- Avg brand age
- 33 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
36
Top-5 brand share
83%
Top 20: 98%
Top-5 click share
21%
Top 20: 51%
Open market
14%
- Victoria's Secret62%
- Ekouaer12%
- SAPJON4%
- WJing Yi Jia3%
- Yoohipuy2%
- Serenedelicacy2%
- Open — no brand owns it (19 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.3% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.9×
Top silk pajamas for women shorts set search terms
- victoria secret pajamas570K/yr
- blue pajama set95K/yr
- pijama victoria secret para mujer99K/yr
- yellow pajamas for women44K/yr
- plus size silk pajamas57K/yr
- plus size satin pajamas51K/yr
- victoria secret pajama set58K/yr
- 100% silk pajamas for women32K/yr
- silk pajama26K/yr
- silky pajamas28K/yr
Top silk pajamas for women shorts set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Victorias Secret Satin Pajama Set Short Sleeve Button Down & Shorts Pajamas for Women Pink Iconic Stripe M
Victoria's Secret$68.564.7★726 rev
Victorias Secret Satin Pajama Set Long Sleeve Button Down & Pants Pajamas for Women Pink Iconic Stripe L
Victoria's Secret$80.494.6★467 rev
Victorias Secret Satin Pajama Set Short Sleeve Button Down & Shorts Pajamas for Women Pink Iconic Stripe XXL
Victoria's Secret$48.304.7★726 rev
Victorias Secret Modal Pajama Set Long Sleeve Shirt and Pants Pajamas for Women Angel Pink XXL
Victoria's Secret$52.414.6★497 rev
Victorias Secret Modal Pajama Set Short Sleeve Shirt and Shorts Pajamas for Women Pretty Blossom Lipstick S
Victoria's Secret$57.534.6★388 rev
Newest
by launch dateVictorias Secret Modal Pajama Set Short Sleeve Shirt and Shorts Pajamas for Women Pretty Blossom Lipstick S
Victoria's Secret$57.53388 rev
Victorias Secret Modal Pajama Set Short Sleeve Shirt and Shorts Pajamas for Women Pretty Blossom Lipstick XXL
Victoria's Secret$49.34388 rev
Victorias Secret Modal Pajama Set Short Sleeve Shirt and Shorts Pajamas for Women Pretty Blossom Lipstick M
Victoria's Secret$56.53388 rev
Victorias Secret Modal Pajama Set Long Sleeve Shirt and Pants Pajamas for Women Angel Pink XXL
Victoria's Secret$52.41497 rev
Victorias Secret Flannel Pajama Set Short Sleeve Shirt and Shorts Pajamas for Women Pretty Blossom XXL
Victoria's Secret$34.41282 rev
Trending
90-day click momentum
Victorias Secret Satin Pajama Set Short Sleeve Button Down & Shorts Pajamas for Women Marzipan Leopard M
Victoria's Secret$64.844.7★
Victorias Secret Modal Pajama Set Short Sleeve Shirt and Shorts Pajamas for Women Medium Heather Grey S
Victoria's Secret$55.644.6★
Victorias Secret Modal Pajama Set Short Sleeve Shirt and Shorts Pajamas for Women Pretty Blossom Lipstick XXL
Victoria's Secret$49.344.6★
Victorias Secret Satin Pajama Set Long Sleeve Button Down & Pants Pajamas for Women Angel Pink XXL
Victoria's Secret$62.424.6★
Victorias Secret Modal Pajama Set Short Sleeve Shirt and Shorts Pajamas for Women Iconic Stripe S
Victoria's Secret$59.584.6★
What buyers say about silk pajamas for women shorts set
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“Soft and comfortable”
“Fit as expected”
“Amazing quality”
“Beautiful colors”
“Worth the price”
“Gift”
“soft material”
“Super flattering”
“They keep me warm when I need them”
What buyers complain about
“Large for size”
“Cheap cheap cheap”
“stitching is coming apart after one wash”
“Buttons and material is cheap”
“Top straps are a little heavy”
“Has lots of wrinkles”
“The only thing I would say is that the white ones material didnt look the same as the colored ones”
“Water damage/mold”
“It's super itchy”
“Be sure to check the product, mines had a hole under the collar, very disappointed”
Top return reasons
Common questions
- Is silk pajamas for women shorts set profitable to sell on Amazon United States?
- The niche generates $127K/yr across 104 tracked products. 9 of 32 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the silk pajamas for women shorts set niche?
- 25 brands and 36 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in silk pajamas for women shorts set?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stitch/Finish/Polish. The return rate is 6.2% — above our launch gate.
- When does demand for silk pajamas for women shorts set peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the silk pajamas for women shorts set niche?
- Listings span $10.44–$143.10; the average listing price is $37.17 (sweet spot $15–$100). The average incumbent carries 1,525 reviews — the moat a new listing must climb.