Silk Pajamas for Men

Shoppers searched for this 510K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months

510K

Growth, 90 days vs prior 90

-13.8%

Conversion, latest week

0.8%

Market size, estimated

$148Ka year

Peak month

December4.5× the quietest month

Top search term

silk pajamas for men181K searches a year

Listings sell for $36.33 on average, from $12.30 to $278.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $36.33 that is $0 to $4K a year per listing.

Average price

$36.33inside the $15 to $100 sweet spot

Price range

$12.30–$278.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

5.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #174 within Sleep & Lounge. It carries 1,686 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#174in Sleep & Lounge

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,686per listing

Listings tracked

69

27 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

27

Successful launches

6Amazon's first-year sales bar

Average brand age

38 months