Silk Pajamas for Girls

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months

277K

Growth, 90 days vs prior 90

-22.1%

Conversion, latest week

0.6%

Market size, estimated

$27Ka year

Peak month

December7.9× the quietest month

Top search term

kids silk pajamas33K searches a year

Listings sell for $15.55 on average, from $10.70 to $34.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $15.55 that is $0 to $2K a year per listing.

Average price

$15.55inside the $15 to $100 sweet spot

Price range

$10.70–$34.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.0%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #113 within Sleepwear & Robes. It carries 511 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#113in Sleepwear & Robes

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

511per listing

Listings tracked

74

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

5Amazon's first-year sales bar

Average brand age

30 months