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Silk Kimono Robes for Women

Fail

Buyers convert on only 0.4% of searches, so Silk Kimono Robes for Women is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$58K/yr301K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
24%top-5 click share · 46 brands · 54 sellers

Flapen Score

Silk Kimono Robes for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Silk Kimono Robes for Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silk Kimono Robes for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Silk Kimono Robes for Women 301K times last year and spent an estimated $58K. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
0.4%
Market size, estimated
$58Ka year
Peak month
December1.5× the quietest month
Top search term
silk kimono robes for women41K searches a year

02 · Price

A sale here is worth $45.87.

Listings sell for $45.87 on average, from $9.09 to $321.65. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $45.87 that is $0 to $5K a year per listing.

Average price
$45.87inside the $15 to $100 sweet spot
Price range
$9.09–$321.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #400 within Sleep & Lounge. It carries 2,496 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
91%
Out of stock, average day
3.2%
Average rank
#400in Sleep & Lounge
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,496per listing
Listings tracked
114

04 · Newcomers

1 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Silk Kimono Robes for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

54

Top-5 brand share

53%

Top 20: 83%

Top-5 click share

24%

Top 20: 47%

Open market

43%

  • Brand 121%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Silk Kimono Robes for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Silk Kimono Robes for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silk kimono robes for women41K/yr
  • womens kimono robe39K/yr
  • floral robe34K/yr
  • floral robes for women18K/yr
  • satin kimono robes for women13K/yr
  • plus size kimono robe19K/yr
  • kimono robes12K/yr
  • kimono robe for women12K/yr
  • silk kimono robe15K/yr
  • satin kimono robe10K/yr

Reviews and returns

What reviews say buyers love and hate about Silk Kimono Robes for Women

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
20%of negative reviews mention “Size-Overall”
5.2%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Silk Kimono Robes for Women questions

Answered from the same tracked data.