Is Silk Hair Wrap profitable to sell on Amazon United States?

Flapen scores Silk Hair Wrap 45 out of 100 on Amazon United States, a Fail. Shoppers spend $193K a year across 44 tracked products. 6 of the 15 products launched in the last year cleared the first-year sales bar. Search demand grew +22.6% in the last 90 days.

How competitive is the Silk Hair Wrap niche on Amazon United States?

28 brands and 31 sellers compete in Silk Hair Wrap on Amazon United States. The top 5 Silk Hair Wrap products take 41% of clicks, and the top 5 brands take 61%.

What do buyers complain about in Silk Hair Wrap?

Silk Hair Wrap buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Color. An estimated 3.9% of orders come back.

When does demand for Silk Hair Wrap peak?

Search demand for Silk Hair Wrap on Amazon United States peaks in May–Jun, and the busiest month runs 4.4× the quietest.

What does it cost to enter the Silk Hair Wrap niche?

Silk Hair Wrap sells for $8.50 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.78 to $15.90. The average product has 919 reviews, the count a new listing must catch up to.

Silk Hair Wrap

Fail

Prices span $4.78–$15.90, mostly outside the sweet spot, so Silk Hair Wrap is a Fail.

Flapen Score: 45
45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size: $193K/yr1.5M searches / yr
90-day growth: +22.6%search demand this quarter
Competition: 41%top-5 click share · 28 brands · 31 sellers

Flapen Score

Silk Hair Wrap against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Silk Hair Wrap is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Silk Hair Wrap market on Amazon at a glance

Shoppers on Amazon United States searched for Silk Hair Wrap 1.5M times last year and spent an estimated $193K. The top 5 brands take 61% of clicks. Demand peaks in May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months: 1.5M
Growth, 90 days vs prior 90: +22.6%
Conversion, latest week: 1.5%
Market size, estimated: $193Ka year
Peak month: June4.4× the quietest month
Top search term: purse scarf448K searches a year

02 · Price

A sale here is worth $8.50.

Listings sell for $8.50 on average, from $4.78 to $15.90. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $8.50 that is $4K to $6K a year per listing.

Average price: $8.50under the $15 to $100 sweet spot
Price range: $4.78–$15.90
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 25K–30K
Units per listing a year: 500–750
Revenue per listing a year: $4K–$6K
Returns: 3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #132 within Scarves & Wraps. It carries 919 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 2.0%
Average rank: #132in Scarves & Wraps
Average rating: 4.58 starsAmazon United States average 4.42 stars
Average reviews: 919per listing
Listings tracked: 44

04 · Newcomers

6 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 15
Successful launches: 6Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Silk Hair Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

Top-5 brand share

61%

Top 20: 94%

Top-5 click share

41%

Top 20: 78%

Open market

34%

Brand 121%
Brand 216%
Brand 311%
Brand 48%
Brand 56%
Brand 65%

Demand

Silk Hair Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun · busiest ÷ quietest = 4.4×

Search terms

Top Silk Hair Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

purse scarf448K/yr +15.6%1.0% conv.
bag scarf299K/yr +40.9%0.9% conv.
purse scarf for handbags175K/yr +7.8%0.9% conv.
scarf for purse107K/yr +42.5%1.0% conv.
bag scarf for handbags70K/yr +12.6%0.8% conv.
purse scarves53K/yr +24.1%1.0% conv.
handbag scarf46K/yr +14.2%0.5% conv.
silk scarf for purse45K/yr +24.6%0.9% conv.
scarf for purse handle32K/yr +22.3%0.8% conv.
purse scarves for handbags28K/yr +32.3%1.1% conv.

Reviews and returns

What reviews say buyers love and hate about Silk Hair Wrap

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”

17%of negative reviews mention “Size-Overall”

3.9%of orders come back

“Very long”

A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Silk Hair Wrap questions

Answered from the same tracked data.

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