Silk Hair Wrap

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+22.6%

Conversion, latest week

1.5%

Market size, estimated

$193Ka year

Peak month

June4.4× the quietest month

Top search term

purse scarf448K searches a year

Listings sell for $8.50 on average, from $4.78 to $15.90. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $8.50 that is $4K to $6K a year per listing.

Average price

$8.50under the $15 to $100 sweet spot

Price range

$4.78–$15.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

3.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #132 within Scarves & Wraps. It carries 919 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#132in Scarves & Wraps

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

919per listing

Listings tracked

44

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

6Amazon's first-year sales bar

Average brand age

34 months