Skip to content

Silk Fans

Fail

Shoppers spend an estimated $47K a year here, so Silk Fans is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$47K/yr179K searches / yr
90-day growth
+26.0%search demand this quarter
Competition
58%top-5 click share · 13 brands · 17 sellers

Flapen Score

Silk Fans against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Silk Fans is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silk Fans market on Amazon at a glance

Shoppers on Amazon United States searched for Silk Fans 179K times last year and spent an estimated $47K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Apr. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+26.0%
Conversion, latest week
1.3%
Market size, estimated
$47Ka year
Peak month
April1.7× the quietest month
Top search term
silk fans49K searches a year

02 · Price

A sale here is worth $20.48.

Listings sell for $20.48 on average, from $8.32 to $39.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.48 that is $0 to $2K a year per listing.

Average price
$20.48inside the $15 to $100 sweet spot
Price range
$8.32–$39.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #711 within Hand Fans. It carries 637 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#711in Hand Fans
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
637per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Silk Fans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

17

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

12%

  • Brand 158%
  • Brand 212%
  • Brand 39%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (7 brands, 12%)

Demand

Silk Fans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 1.7×

Search terms

Top Silk Fans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silk fans49K/yr
  • abanicos de danza cristiana39K/yr
  • silk fan23K/yr
  • silk fans for dancing21K/yr
  • flow fans9K/yr
  • abanicos de danza9K/yr
  • abanico de danza cristiana8K/yr
  • fan veils6K/yr
  • belly dance fans5K/yr
  • abanicos para danza cristiana6K/yr

Reviews and returns

What reviews say buyers love and hate about Silk Fans

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
36%of negative reviews mention “Quality-Overall”
4.7%of orders come back
“Cheap product”
A buyer, on “Quality-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Silk Fans questions

Answered from the same tracked data.