Silk Cap for Men

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months

355K

Growth, 90 days vs prior 90

+2.2%

Conversion, latest week

1.9%

Market size, estimated

$96Ka year

Peak month

November1.8× the quietest month

Top search term

satin skull cap96K searches a year

Listings sell for $14.44 on average, from $6.30 to $32.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.44 that is $1K to $4K a year per listing.

Average price

$14.44under the $15 to $100 sweet spot

Price range

$6.30–$32.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

1.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #337 within Skullies & Beanies. It carries 2,553 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#337in Skullies & Beanies

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

2,553per listing

Listings tracked

38

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months