Silicone Watch

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months

261K

Growth, 90 days vs prior 90

+25.3%

Conversion, latest week

1.8%

Market size, estimated

$144Ka year

Top search term

timex ironman watch women38K searches a year

Listings sell for $29.73 on average, from $9.49 to $132.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $29.73 that is $0 to $3K a year per listing.

Average price

$29.73inside the $15 to $100 sweet spot

Price range

$9.49–$132.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.4%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #419 within Watches. It carries 6,230 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#419in Watches

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

6,230per listing

Listings tracked

96

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

41 months