Is silicone spray waterproofing profitable to sell on Amazon United States?

The niche generates $30K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (43/100).

How competitive is the silicone spray waterproofing niche?

13 brands and 85 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in silicone spray waterproofing?

Top complaints mined from reviews: Functionality-Overall, Water Resistance, Value For Money. The return rate is 0.3%.

When does demand for silicone spray waterproofing peak?

Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the silicone spray waterproofing niche?

Listings span $8.53–$21.11; the average listing price is $13.78 (sweet spot $15–$100). The average incumbent carries 6,423 reviews — the moat a new listing must climb.

silicone spray waterproofing

Skip it

A small market ($30K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.78

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$8.53–$21.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,423.42

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.6%

90-day search growth — must beat 0% to launch

Market size

Bad$30K

$30K/yr · 29K searches

According to Flapen's Amazon United States niche tracking, silicone spray waterproofing is a $30K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

silicone spray waterproofing market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $41K–$55K; units × avg price
Conversion rate: 7.4%
Avg BSR: #362
Page quality: 0%
Prime: 89%
Sponsored: 74%
Out of stock: 1.2%
Avg brand age: 82 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

12%

Sof Sole40%
Kg's20%
Atsko13%
Scotchgard7%
Viomis5%
BERIOVE3%
Open — no brand owns it (7 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top silicone spray waterproofing search terms

sofsole water proofer spray11K/yr -16.0%10.8% conv.
silicone waterproofing spray8K/yr -3.6%3.6% conv.
silicone spray waterproofing4K/yr +0.0%4.1% conv.
silicone waterproof spray3K/yr +35.4%5.3% conv.
sof sole water proofer3K/yr -4.2%2.4% conv.
sof sole waterproofer spray2K/yr -80.1%4.2% conv.

All search terms

Top silicone spray waterproofing products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sof Sole Water Proofer Spray for Shoes Boots and Jackets PFAs FREE

Sof Sole$11.524.2★197 rev

Kgs XTREME Heavy Duty Silicone Water and Stain Repellent Spray Stain and Water Repellent for Leather Suede Canvas Nylon and More (8 Oz)

Kg's$12.074.2★45 rev

Atsko Silicone Water-Guard 10.5 oz Pack of 2

Atsko$21.114.7★316 rev

Sof Sole Silicone Waterproofer Spray for Boots Tents and Outdoor Gear 12-ounce

Sof Sole$16.054.5★2,185 rev

Sof Sole Ultra Protect Waterproofer Perfect For Keeping Your Shoes Looking Like New!

Sof Sole$16.254.4★42 rev

Newest

by launch date

Viomis Shoe Protector Spray - Professional Waterproof & Stain Guard - Advanced Nano Protection for Suede Leather Fabric & Canvas - Invisible Weather Shield for Sneakers Boots & Handbags - 6.76oz

Viomis$8.6089 rev

7mo ago

Sof Sole Water Proofer Spray (7.5 FL. OZ.)

Sof Sole$17.061 rev

7mo ago

Coklean Shoe Protector Spray Rain & Stain Waterproof Spray 8.45 OZ Nano Protectant for Sneaker Nubuck Canvas Suede Shoes 1 Pack

Coklean$13.89346 rev

12mo ago

WITOROR Shoe Protector Spray 10.56 Oz Rain & Stain Waterproof Nano Protection Waterproof Spray for Shoes Suede Sneaker Nubuck Leather & Canvas

WITOROR$9.01570 rev

1y ago

Reebok Protect - Rain and Stain Repellent - Water Based Shoe Protector Spray Waterproof and Stain Protection - Stain and Water Repellent Spray for Shoes Sneakers Leather Suede Canvas & More - 6oz

Reebok$9.73144 rev

1y ago

What buyers say about silicone spray waterproofing

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Works well, solid product”

Water Resistance13%

“Water proof”

Ease Of Use11%

“easy on”

Ease Of Cleaning10%

“Cleans great”

Advertised Vs Actual Product7%

“Just as advertised”

Value For Money6%

“Good for the price”

Smell5%

“not overly smelly”

Color3%

“doesn't dull the color”

Quick Drying3%

“quick at drying”

Efficiency3%

“It does work”

What buyers complain about

Functionality-Overall20%

“Never worked at all”

Water Resistance11%

“Not water-proof”

Value For Money10%

“Waste of money”

Ease Of Cleaning7%

“Doesn't clean”

Smell6%

“STRONG SMELL”

Color5%

“It might make the item appear slightly darker”

Quality-Overall5%

“Not impressed with the quality”

Advertised Vs Actual Product4%

“Did not work as advertised”

Size-Overall4%

“realized it is too big for my carry on”

Leak-Proof3%

“One of two cans leaked during spraying”

Top return reasons

Functionality-Overall46%

Advertised Vs Actual Product18%

Ease Of Cleaning7%

Product Condition5%

Value For Money4%

Defective Material/Parts4%

Material Quality3%