Skip to content

Silicone Key Ring Bracelet

Fail

Prices span $5.43–$13.55, mostly outside the sweet spot, so Silicone Key Ring Bracelet is a Fail.

Flapen Score
20
20 / 100
Ranks 16,762 of 16,930 Clothing, Shoes & Jewelry niches · −25 vs the category median of 45
Market size
$81K/yr635K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
86%top-5 click share · 6 brands · 9 sellers

Flapen Score

Silicone Key Ring Bracelet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Silicone Key Ring Bracelet is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Key Ring Bracelet market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Key Ring Bracelet 635K times last year and spent an estimated $81K. The top 5 brands take 97% of clicks. Demand peaks in Aug. Flapen scores it 20 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
635K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
1.5%
Market size, estimated
$81Ka year
Peak month
August1.5× the quietest month
Top search term
beaded keychain135K searches a year

02 · Price

A sale here is worth $8.61.

Listings sell for $8.61 on average, from $5.43 to $13.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $8.61 that is $4K to $6K a year per listing.

Average price
$8.61under the $15 to $100 sweet spot
Price range
$5.43–$13.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #148 within Keyrings, Keychains & Charms. It carries 5,195 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#148in Keyrings, Keychains & Charms
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
5,195per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Silicone Key Ring Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

9

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 27%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Silicone Key Ring Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Search terms

Top Silicone Key Ring Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beaded keychain135K/yr
  • beaded keychain wristlet70K/yr
  • beaded wristlet keychain63K/yr
  • scrunchie keychain wristlet38K/yr
  • silicone beaded wristlet keychain27K/yr
  • small lanyard28K/yr
  • beaded wristlet19K/yr
  • wallet strap23K/yr
  • black wristlet keychain27K/yr
  • cute wristlet22K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Key Ring Bracelet

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
4.8%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Silicone Key Ring Bracelet questions

Answered from the same tracked data.