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Silicone Bra Inserts

Maybe

The top 5 brands take only 45% of clicks. But the average product has 3,189 reviews to catch up to, so Silicone Bra Inserts is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +19 vs the category median of 45
Market size
$284K/yr478K searches / yr
90-day growth
+41.3%search demand this quarter
Competition
41%top-5 click share · 35 brands · 68 sellers

Flapen Score

Silicone Bra Inserts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Silicone Bra Inserts is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Bra Inserts market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Bra Inserts 478K times last year and spent an estimated $284K. The top 5 brands take 45% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 478K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $284K a year.

Searches, last 12 months
478K
Growth, 90 days vs prior 90
+41.3%
Conversion, latest week
3.3%
Market size, estimated
$284Ka year
Peak month
June3.0× the quietest month
Top search term
silicone bra inserts84K searches a year

02 · Price

A sale here is worth $18.06.

Listings sell for $18.06 on average, from $6.63 to $30.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $18.06 that is $5K to $9K a year per listing.

Average price
$18.06inside the $15 to $100 sweet spot
Price range
$6.63–$30.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #61 within Lingerie. It carries 3,189 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#61in Lingerie
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
3,189per listing
Listings tracked
49

04 · Newcomers

Amazon counts 16 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
16Amazon's first-year sales bar
Average brand age
33 months

Products

Top Silicone Bra Inserts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$17K$26K$34K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

68

Top-5 brand share

45%

Top 20: 86%

Top-5 click share

41%

Top 20: 74%

Open market

50%

  • Mearter13%
  • Uplift Secret11%
  • Bare Babe7%
  • OXYSAIKO7%
  • Muse Saga6%
  • Dandelion Pact5%

Demand

Silicone Bra Inserts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Silicone Bra Inserts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone bra inserts84K/yr
  • chicken cutlets bra insert47K/yr
  • push up inserts39K/yr
  • boob inserts43K/yr
  • silicone breast inserts39K/yr
  • bikini push up inserts20K/yr
  • push up inserts for swimsuits19K/yr
  • swimsuit inserts push up waterproof16K/yr
  • bathing suit push up inserts15K/yr
  • swimsuit push up inserts15K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Bra Inserts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness28%−0.25

Terrible Adhesion

Not sticky

Did not stick

Size-Overall9%−0.06

So small

TOO BIG

Doesn't fit

Durability5%−0.06

Broke within first 15 minutes of wearing it

Doesn't last

Fell off almost immediately

Sweat Resistance4%−0.07

you sweat a lot

Not good if sweating

i sweat easily

Functionality-Overall4%−0.09

Doesn't Work

doesnt perform as expected

it does nothing

Love

Adhesion/Stickiness18%−0.25

Sticks well

Adhesive is very good

Super sticky

Comfort-Overall17%+1.79

Comfortable and lightweight

Comfortable to wear

Comfortable to use

Quality-Overall10%+0.58

Overall, even though I chose the wrong size, Ive been very happy with the quality and versatility of this set

Versatile and Great Quality Set

Amazing quality

Size-Overall7%−0.06

It fits like a glove

Fits true to size

Comfortable Fit

Ease Of Use5%+0.43

Easy To use

easy to put on

easy to clean

Return

3.4% Return rate 68% Fixable by listing

Size-Overall47%██████

So small

TOO BIG

Doesn't fit

Adhesion/Stickiness17%▇▇████

Terrible Adhesion

Not sticky

Did not stick

Chest Fit7%▇█▆▇██
Functionality-Overall5%▇▇▇█▇▇

Doesn't Work

doesnt perform as expected

it does nothing

Advertised Vs Actual Product4%████▇█

FAQ

Common Silicone Bra Inserts questions

Answered from the same tracked data.