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Sideways Cross Necklace for Women

Fail

Demand is soft, at -1.2% this quarter, so Sideways Cross Necklace for Women is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$141K/yr208K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
63%top-5 click share · 18 brands · 20 sellers

Flapen Score

Sideways Cross Necklace for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sideways Cross Necklace for Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sideways Cross Necklace for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Sideways Cross Necklace for Women 208K times last year and spent an estimated $141K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
3.2%
Market size, estimated
$141Ka year
Peak month
December2.8× the quietest month
Top search term
sideways cross necklace for women79K searches a year

02 · Price

A sale here is worth $21.18.

Listings sell for $21.18 on average, from $8.81 to $57.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $21.18 that is $2K to $5K a year per listing.

Average price
$21.18inside the $15 to $100 sweet spot
Price range
$8.81–$57.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #2,665 within Chokers. It carries 1,293 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#2,665in Chokers
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,293per listing
Listings tracked
21

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sideways Cross Necklace for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

20

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

26%

  • Brand 141%
  • Brand 211%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Sideways Cross Necklace for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Sideways Cross Necklace for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sideways cross necklace for women79K/yr
  • sideways cross necklace38K/yr
  • side cross necklace for women22K/yr
  • sterling silver sideways cross necklace11K/yr
  • horizontal cross necklace for women7K/yr
  • side cross necklace8K/yr
  • gold sideways cross necklaces for women5K/yr
  • sideways gold cross necklace6K/yr
  • sideways cross necklace for women silver6K/yr
  • cross necklace sideways5K/yr

Reviews and returns

What reviews say buyers love and hate about Sideways Cross Necklace for Women

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
3.2%of orders come back
“The cross itself is small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sideways Cross Necklace for Women questions

Answered from the same tracked data.