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Sibling Gifts

Fail

Shoppers spend an estimated $5K a year here, so Sibling Gifts is a Fail.

Flapen Score
23
23 / 100
Ranks 16,633 of 16,930 Clothing, Shoes & Jewelry niches · −22 vs the category median of 45
Market size
$5K/yr130K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
90%top-5 click share · 8 brands · 14 sellers

Flapen Score

Sibling Gifts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sibling Gifts is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sibling Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Sibling Gifts 130K times last year and spent an estimated $5K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
0.3%
Market size, estimated
$5Ka year
Peak month
December51.9× the quietest month
Top search term
sibling gifts41K searches a year

02 · Price

A sale here is worth $14.87.

Listings sell for $14.87 on average, from $8.05 to $23.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $14.87 that is $0 to $1K a year per listing.

Average price
$14.87under the $15 to $100 sweet spot
Price range
$8.05–$23.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #11,037 within Jewelry. It carries 2,606 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#11,037in Jewelry
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
2,606per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sibling Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

14

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

6%

  • Brand 156%
  • Brand 213%
  • Brand 313%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 6%)

Demand

Sibling Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 51.9×

Search terms

Top Sibling Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sibling gifts41K/yr
  • gifts for siblings38K/yr
  • sibling gift6K/yr
  • sibling gifts adult7K/yr
  • siblings gifts5K/yr
  • gift for siblings5K/yr
  • gifts for siblings adult7K/yr
  • gifts for adult siblings5K/yr
  • christmas gifts for siblings6K/yr
  • best sibling gifts885/yr

Reviews and returns

What reviews say buyers love and hate about Sibling Gifts

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Warmth”
36%of negative reviews mention “Size-Overall”
2.1%of orders come back
“It is larger than I expected”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sibling Gifts questions

Answered from the same tracked data.