Is shungite necklace profitable to sell on Amazon United States?

The niche generates $21K/yr across 51 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the shungite necklace niche?

21 brands and 24 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in shungite necklace?

Top complaints mined from reviews: Size-Overall, Durability, Material Quality. The return rate is 3.5%.

When does demand for shungite necklace peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the shungite necklace niche?

Listings span $6.49–$48.72; the average listing price is $18.06 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.

shungite necklace

Worth a look

Shows a thin review moat (189 avg reviews), but a small market ($21K/yr) keeps it on the watch list.

Review moat

Great188.65

avg incumbent reviews — the moat a new listing must climb

Competition

Great32%

top-5 click share — an open shelf

Avg price

Great$18.06

avg listing price — sweet spot $15–$100

Price range

Great$6.49–$48.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

Market size

Bad$21K

$21K/yr · 44K searches

According to Flapen's Amazon United States niche tracking, shungite necklace is a $21K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

shungite necklace market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $18K–$23K; units × avg price
Conversion rate: 2.7%
Avg BSR: #20,400
Page quality: 0%
Prime: 98%
Sponsored: 73%
Out of stock: 12.3%
Avg brand age: 47 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

32%

Top 20: 69%

Open market

22%

Karelian Heritage25%
A&M GEMS & JEWELS14%
SHUNGITE TOLVU14%
LWQCHW10%
Amazing Gemstone10%
CHYIFSHIYM6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top shungite necklace search terms

shungite necklace30K/yr -1.1%1.9% conv.
shungite pendant8K/yr -4.5%1.7% conv.
shungite jewelry6K/yr +35.7%0.7% conv.

All search terms

Top shungite necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

A&M GEMS & JEWELS A&M Natural Shungite Smooth Round 925 Sterling Silver Necklace Healing Shungite Beads Necklace Jewelry Shungite Beaded Necklace Handmade Shungite Beaded Necklace Jewelry

A&M GEMS & JEWELS$28.345.0★3 rev

Karelian Heritage Shungite Protection Necklace Round Pendant Blocker Stone from Karelia Authentic Shungite Jewelry Amulet Defender Shield Quantum Chakra Healing Necklace

Karelian Heritage$14.374.4★471 rev

Shungite Pendant Vitality - Made of Authentic black Russian shungite stone - Handmade - TOLVU

SHUNGITE TOLVU$9.874.4★206 rev

Amazing Gemstone Orgone Pendant with Shungite Crystal and Chakra Metatron Cube - Natural Healing Pendant Necklace for Women Men

Amazing Gemstone$11.754.1★116 rev

Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Moonstone)

Karelian Heritage$22.934.2★38 rev

Newest

by launch date

Crystal Vibe - Healing Crystal Bracelet for Women & Men | Natural Gemstone Bead Bracelet | Adjustable Handmade Energy Stone Bracelet | Bracelet for Meditation Yoga & Daily Wear | Multiple Types

Crystal Vibe$22.443 rev

8mo ago

Karelian Heritage Handcrafted Shungite Crystal Pendant Black Cord Necklace Natural Stone Healing Jewelry PEM4

Karelian Heritage$23.7413 rev

10mo ago

LWQCHW Naturals Shungite Crystal Necklace Pendant | Healing Crystals & Chakra Necklace - Gemstone Jewelry for Men & Women - Spiritual and Joyous Gifts 40mm (Solomon)

LWQCHW$14.945 rev

11mo ago

Shungite Cross - Necklace Made of Rare Authentic Black Russian Stone - Handmade - TOLVU

SHUNGITE TOLVU$16.0320 rev

1y ago

Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Moonstone)

Karelian Heritage$22.9338 rev

1y ago

What buyers say about shungite necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“Good fit”

Quality-Overall13%

“The cord is good quality”

Precious Gemstone8%

“The stone itself is simply beautiful”

Value For Money8%

“this little pendant is worth every penny”

Gifting Purpose5%

“Was a present”

Ease Of Use4%

“Ease of wear”

Chain/Key Quality4%

“They give you a big enough hook where you can add your own chain so Im very pleased with the purchase”

Design-Overall4%

“I got this stone pendant mainly for its unique design and natural look, and it makes an interesting, understated jewelry piece”

Comfort-Overall4%

“super comfortable”

Durability3%

“should not break”

What buyers complain about

Size-Overall14%

“the necklace was short”

Durability14%

“Broke”

Material Quality12%

“disappointed on the material”

Quality-Overall10%

“Cheap”

Strength8%

“It breaks”

Stitch/Finish/Polish4%

“is looks like a cheap piece of sewing thread”

Certifications4%

“Research shows this may not be valid”

Natural Resource Wastage4%

“Waste”

Thickness2%

“And thin”

Gap/Hole2%

“Small black disk with small hole in it”

Top return reasons

Size-Overall30%

Advertised Vs Actual Product10%

Defective Material/Parts7%

Quality-Overall6%

Neck Fit5%

Wrist Fit4%

Shape/Style4%

Functionality-Overall3%

Width3%

Strength2%

Common questions

Is shungite necklace profitable to sell on Amazon United States?: The niche generates $21K/yr across 51 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the shungite necklace niche?: 21 brands and 24 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in shungite necklace?: Top complaints mined from reviews: Size-Overall, Durability, Material Quality. The return rate is 3.5%.
When does demand for shungite necklace peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the shungite necklace niche?: Listings span $6.49–$48.72; the average listing price is $18.06 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.