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Shrek Mask

Fail

An estimated 10.3% of orders come back, so Shrek Mask is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$53K/yr70K searches / yr
90-day growth
+19.1%search demand this quarter
Competition
62%top-5 click share · 13 brands · 19 sellers

Flapen Score

Shrek Mask against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Shrek Mask is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shrek Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Shrek Mask 70K times last year and spent an estimated $53K. The top 5 brands take 75% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+19.1%
Conversion, latest week
2.7%
Market size, estimated
$53Ka year
Peak month
October17.0× the quietest month
Top search term
shrek mask55K searches a year

02 · Price

A sale here is worth $27.90.

Listings sell for $27.90 on average, from $9.65 to $65.90. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $27.90 that is $0 to $3K a year per listing.

Average price
$27.90inside the $15 to $100 sweet spot
Price range
$9.65–$65.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #10,075 within Masks. It carries 138 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
78%
Out of stock, average day
16.4%
Average rank
#10,075in Masks
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
138per listing
Listings tracked
18

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Shrek Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

19

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

20%

  • Brand 131%
  • Brand 216%
  • Brand 315%
  • Brand 49%
  • Brand 56%
  • Brand 64%

Demand

Shrek Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 17.0×

Search terms

Top Shrek Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shrek mask55K/yr
  • shrek head4K/yr
  • shrek mask adult11K/yr

Reviews and returns

What reviews say buyers love and hate about Shrek Mask

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Smell”
50%of negative reviews mention “Value For Money”
10.3%of orders come back
“its not worth the price”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Shrek Mask questions

Answered from the same tracked data.