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shrek croc charms

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 5Growth 38Conversion 4Competition 56Returns 22Price range 73Avg price 95Brand share 11Review moat 10Quality gap 22

Avg price

Incredible$43.42

avg listing price — sweet spot $15–$100

Price range

Good$5.07–$122.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+10.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Brand share

Bad96%

top-5 brand share — brand-locked demand

Review moat

Bad32,167.82

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$19K

$19K/yr · 137K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, shrek croc charms is a $19K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Aug–Sep–Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

shrek croc charms market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$22K–$33K
units × avg price
Conversion rate
0.3%
Avg BSR
#15,697
Page quality
0%
Prime
91%
Sponsored
74%
Out of stock
10.0%
Avg brand age
31 months
Avg seller age
124 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

104

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

51%

Top 20: 85%

Open market

3%

  • Crocs82%
  • Generic4%
  • Bioworld4%
  • Han shan3%
  • Brstjewey2%
  • Fancharms2%
  • Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Nov, Dec · busiest ÷ quietest = 3.8×

Top shrek croc charms search terms

  • shrek crocs71K/yr
  • crocs shrek16K/yr
  • shrek croc charms11K/yr
  • shrek crocs adult13K/yr
  • shrek jibbitz4K/yr
  • crocs de shrek4K/yr
  • shrek charms3K/yr
  • shrek ears for crocs2K/yr
  • crocs shrek adult3K/yr
  • shrek jibbitz for crocs2K/yr
All search terms

Top shrek croc charms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$95310%$2K15%$3K20%$4K101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about shrek croc charms

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“This is an amazing replacement with good quality”

Comfort-Overall18%

“Comfortable”

Value For Money11%

“very much worth it”

Size-Overall11%

“They fit well”

Color10%

“Bright color”

Design-Overall8%

“the design makes me think someone really gave it a lot of thought”

Thickness5%

“The jibbits are very thick which look super durable for wear and insert”

Strength3%

“it's actually quite sturdy”

Advertised Vs Actual Product2%

“Just as described”

Fun/Entertainment Experience2%

“Fun shoes”

What buyers complain about

Size-Overall46%

“These were a bit tight”

Durability14%

“not durable”

Ease Of Use7%

“Not the easiest to put on”

Exercise/Sports Suitability5%

“not for swim”

Feet Fit3%

“These were a bit tight”

Pain Relief-Overall3%

“walking for a while hurts my feet”

Color3%

“The color is a little darker than I thought”

Top return reasons

Size-Overall61%
Length11%
Feet Fit9%
Advertised Vs Actual Product9%
Color2%
Width2%
Defective Material/Parts1%
Value For Money1%
Design-Overall1%
Strap/String Quality1%

Common questions

Is shrek croc charms profitable to sell on Amazon United States?
The niche generates $19K/yr across 34 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Skip it (30/100).
How competitive is the shrek croc charms niche?
8 brands and 104 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in shrek croc charms?
Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 5.8% — above our launch gate.
When does demand for shrek croc charms peak?
Demand peaks in Jul–Aug–Sep–Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the shrek croc charms niche?
Listings span $5.07–$122.00; the average listing price is $43.42 (sweet spot $15–$100). The average incumbent carries 32,168 reviews — the moat a new listing must climb.