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shrek costume kids

Skip it

A small market ($23K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 40Conversion 8Competition 53Returns 8Price range 86Avg price 95Brand share 30Review moat 96Quality gap 48

Review moat

Incredible79.97

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$26.61

avg listing price — sweet spot $15–$100

Price range

Great$8.35–$69.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.9%

return rate — above 5% kills the launch gate

Market size

Bad$23K

$23K/yr · 135K searches

According to Flapen's Amazon United States niche tracking, shrek costume kids is a $23K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 38/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

shrek costume kids market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$13K–$20K
units × avg price
Conversion rate
0.6%
Avg BSR
#2,910
Page quality
0%
Prime
90%
Sponsored
70%
Out of stock
29.0%
Avg brand age
36 months
Avg seller age
185 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

23

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

11%

  • INTIMO37%
  • Dressy Daisy34%
  • DreamWorks Animation SKG10%
  • Amamcy4%
  • Spirit Halloween3%
  • RWYBEIW3%
  • Open — no brand owns it (11 brands, 11%)

Demand

Weekly Amazon search volume, last 37 weeks — +12.3% search growth over the last 90 days.
15K10KSpike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26

Top shrek costume kids search terms

  • shrek costume kids60K/yr
  • toddler shrek costume19K/yr
  • kids shrek costume12K/yr
  • shrek toddler costume14K/yr
  • shrek kids costume8K/yr
  • shrek costume toddler12K/yr
  • disfraz de shrek para nio5K/yr
  • shrek costume for kids4K/yr
All search terms

Top shrek costume kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$9038%$2K12%$3K16%$4K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about shrek costume kids

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall45%

“The fit is great”

Comfort-Overall7%

“comfy enough to lounge about in”

Value For Money7%

“It's a great costume for the price”

Durability7%

“so far we've had no issues with fading or durability”

Soft Feel5%

“Soft and stretchy material”

Breathability5%

“Nice and breathable material without being see-through”

Stretchability/Expandability/Elasticity5%

“Soft and stretchy material”

Quality-Overall5%

“The quality is very good”

Machine Wash Suitability5%

“Washes well and dries easily”

Material Quality5%

“Nice and breathable material without being see-through”

What buyers complain about

Quality-Overall50%

“Quality could be better”

Stiffness10%

“The printing all over the clothes makes them feel a bit stiff”

Top return reasons

Size-Overall61%
Length8%
Value For Money4%
Quality-Overall4%
Advertised Vs Actual Product3%
Material Quality2%
Smell1%
Defective Material/Parts1%
Color1%
Stretchability/Expandability/Elasticity1%

Common questions

Is shrek costume kids profitable to sell on Amazon United States?
The niche generates $23K/yr across 30 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Skip it (38/100).
How competitive is the shrek costume kids niche?
17 brands and 23 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in shrek costume kids?
Top complaints mined from reviews: Quality-Overall, Stiffness. The return rate is 9.9% — above our launch gate.
What does it cost to enter the shrek costume kids niche?
Listings span $8.35–$69.66; the average listing price is $26.61 (sweet spot $15–$100). The average incumbent carries 80 reviews — the moat a new listing must climb.