Show Me That Butthole Hat

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months

14K

Growth, 90 days vs prior 90

+22.7%

Conversion, latest week

1.8%

Market size, estimated

$5Ka year

Peak month

July2.1× the quietest month

Top search term

show me that butthole hat7K searches a year

Listings sell for $18.59 on average, from $7.96 to $30.53. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $18.59 that is $0 to $2K a year per listing.

Average price

$18.59inside the $15 to $100 sweet spot

Price range

$7.96–$30.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.4%of orders · Amazon United States median 2.1%

0% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #27,286 within Baseball Caps. It carries 30 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

63%

Out of stock, average day

10.9%

Average rank

#27,286in Baseball Caps

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

30per listing

Listings tracked

30

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months