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45

show me that butthole hat

Skip it

A small market ($5K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 52Conversion 23Competition 69Returns 66Price range 69Avg price 84Brand share 20Review moat 98Quality gap 37

Review moat

Incredible30.2

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.59

avg listing price — sweet spot $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good$7.96–$30.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Growth

Good+22.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$5K

$5K/yr · 14K searches

According to Flapen's Amazon United States niche tracking, show me that butthole hat is a $5K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 45/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

show me that butthole hat market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$5K–$9K
units × avg price
Conversion rate
1.8%
Avg BSR
#27,286
Page quality
0%
Prime
63%
Sponsored
0%
Out of stock
10.9%
Avg brand age
39 months
Avg seller age
182 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

22

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

43%

Top 20: 92%

Open market

6%

  • Generic53%
  • Mosestance17%
  • Ovabonzi11%
  • Unkamaty6%
  • RIVEMUG5%
  • Circuframe2%
  • Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.7% search growth over the last 90 days.
600400Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Top show me that butthole hat search terms

  • show me that butthole hat7K/yr
  • show me your butthole3K/yr
  • show me your butthole hat2K/yr
  • show me that butthole2K/yr
All search terms

Top show me that butthole hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1406%$2809%$42012%$5601101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)8 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about show me that butthole hat

What buyers praise and complain about, mined from review topics.

What buyers love

Material Quality25%

“Great material”

Size-Overall17%

“it fits like a regular hat would fit”

Value For Money13%

“It was relatively cheap so whatever”

Stitch/Finish/Polish8%

“the quilts is amazing either way the stitching”

Comfort-Overall8%

“she said that it is super comfortable”

Embellishment/Embroidery Quality8%

“I like the fact that the lettering is embroidered thats why I purchased it”

What buyers complain about

Size-Overall30%

“Nothing fits like I wanted”

Quality-Overall30%

“Cheap made”

Shape/Style10%

“Shapeless”

Fastener Quality7%

“its a pain with the threaded clasp”

Top return reasons

Size-Overall57%
Quality-Overall20%
Shape/Style8%
Length5%
Wrinkles3%
Suitability Hot Weather3%
Advertised Vs Actual Product3%
Design-Overall1%

Common questions

Is show me that butthole hat profitable to sell on Amazon United States?
The niche generates $5K/yr across 30 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +22.7%. Flapen's verdict: Skip it (45/100).
How competitive is the show me that butthole hat niche?
11 brands and 22 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in show me that butthole hat?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Shape/Style. The return rate is 2.4%.
When does demand for show me that butthole hat peak?
Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.
What does it cost to enter the show me that butthole hat niche?
Listings span $7.96–$30.53; the average listing price is $18.59 (sweet spot $15–$100). The average incumbent carries 30 reviews — the moat a new listing must climb.