Shoulder Armor Women

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

+21.5%

Conversion, latest week

1.0%

Market size, estimated

$33Ka year

Top search term

leather pauldron13K searches a year

Listings sell for $33.86 on average, from $10.26 to $86.68. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $33.86 that is $0 to $3K a year per listing.

Average price

$33.86inside the $15 to $100 sweet spot

Price range

$10.26–$86.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

8.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,497 within Props. It carries 236 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

6.2%

Average rank

#1,497in Props

Average rating

4.02 starsAmazon United States average 4.42 stars

Average reviews

236per listing

Listings tracked

73

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months