Is Shoulder Armor profitable to sell on Amazon United States?

Flapen scores Shoulder Armor 56 out of 100 on Amazon United States, a Maybe. Shoppers spend $74K a year across 86 tracked products. 2 of the 18 products launched in the last year cleared the first-year sales bar. Search demand grew +20.2% in the last 90 days.

How competitive is the Shoulder Armor niche on Amazon United States?

45 brands and 63 sellers compete in Shoulder Armor on Amazon United States. The top 5 Shoulder Armor products take 27% of clicks, and the top 5 brands take 42%.

What do buyers complain about in Shoulder Armor?

Shoulder Armor buyers on Amazon United States complain most about Size-Overall, Strap/String Quality, and Advertised Vs Actual Product. An estimated 7.2% of orders come back, which is high.

When does demand for Shoulder Armor peak?

Search demand for Shoulder Armor on Amazon United States peaks in Aug–Sep–Oct, and the busiest month runs 7.1× the quietest.

What does it cost to enter the Shoulder Armor niche?

Shoulder Armor sells for $38.86 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.26 to $151.96. The average product has 505 reviews, the count a new listing must catch up to.

Shoulder Armor

Maybe

The products selling today average only 4.0★. But buyers convert on only 0.6% of searches, so Shoulder Armor is a Maybe.

Filters No Dominant Brand High Returns

Flapen Score: 56
56 / 100Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size: $74K/yr331K searches / yr
90-day growth: +20.2%search demand this quarter
Competition: 27%top-5 click share · 45 brands · 63 sellers

Flapen Score

Shoulder Armor against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Shoulder Armor is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Shoulder Armor market on Amazon at a glance

Shoppers on Amazon United States searched for Shoulder Armor 331K times last year and spent an estimated $74K. The top 5 brands take 42% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months: 331K
Growth, 90 days vs prior 90: +20.2%
Conversion, latest week: 0.6%
Market size, estimated: $74Ka year
Peak month: October7.1× the quietest month
Top search term: shoulder armor94K searches a year

02 · Price

A sale here is worth $38.86.

Listings sell for $38.86 on average, from $10.26 to $151.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $38.86 that is $0 to $4K a year per listing.

Average price: $38.86inside the $15 to $100 sweet spot
Price range: $10.26–$151.96
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,196 within Props. It carries 505 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 99%
Out of stock, average day: 5.7%
Average rank: #1,196in Props
Average rating: 4.00 starsAmazon United States average 4.42 stars
Average reviews: 505per listing
Listings tracked: 86

04 · Newcomers

2 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 18
Successful launches: 2Amazon's first-year sales bar
Average brand age: 41 months

Products

Top Shoulder Armor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

Top-5 brand share

42%

Top 20: 84%

Top-5 click share

27%

Top 20: 55%

Open market

52%

Brand 110%
Brand 210%
Brand 310%
Brand 46%
Brand 56%
Brand 66%

Demand

Shoulder Armor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 7.1×

Search terms

Top Shoulder Armor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

shoulder armor94K/yr +18.9%0.7% conv.
pauldron32K/yr +45.8%0.6% conv.
leather shoulder armor24K/yr +32.0%0.8% conv.
pauldrons19K/yr +14.7%0.4% conv.
medieval shoulder armor18K/yr +18.0%0.7% conv.
leather pauldron13K/yr +27.6%0.7% conv.
viking shoulder armor17K/yr +45.2%0.8% conv.
pauldron shoulder armor12K/yr -6.5%0.6% conv.
shoulder pauldron12K/yr +20.1%0.9% conv.
shoulder armor women20K/yr -3.0%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Shoulder Armor

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”

18%of negative reviews mention “Size-Overall”

7.2%of orders come back

“Too Big”

A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Shoulder Armor questions

Answered from the same tracked data.

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