Shoulder Armor

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

331K

Growth, 90 days vs prior 90

+20.2%

Conversion, latest week

0.6%

Market size, estimated

$74Ka year

Peak month

October7.1× the quietest month

Top search term

shoulder armor94K searches a year

Listings sell for $38.86 on average, from $10.26 to $151.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $38.86 that is $0 to $4K a year per listing.

Average price

$38.86inside the $15 to $100 sweet spot

Price range

$10.26–$151.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

7.2%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,196 within Props. It carries 505 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

5.7%

Average rank

#1,196in Props

Average rating

4.00 starsAmazon United States average 4.42 stars

Average reviews

505per listing

Listings tracked

86

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months