Is shoshanna profitable to sell on Amazon United States?

The niche generates $11K/yr across 144 tracked products. 0 of 67 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Skip it (38/100).

How competitive is the shoshanna niche?

8 brands and 9 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in shoshanna?

Top complaints mined from reviews: Product Condition, Size-Overall, Smell. The return rate is 37.8% — above our launch gate.

When does demand for shoshanna peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the shoshanna niche?

Listings span $24.52–$802.45; the average listing price is $237.72 (sweet spot $15–$100). The average incumbent carries 1 reviews — the moat a new listing must climb.

shoshanna

Skip it

Weak search conversion (0.0%) — this niche doesn't clear our bar today.

Review moat

Incredible1.33

avg incumbent reviews — the moat a new listing must climb

Competition

Incredible17%

top-5 click share — an open shelf

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Growth

Okay+16.0%

90-day search growth — must beat 0% to launch

Avg price

Okay$237.72

avg listing price — sweet spot $15–$100

Price range

Bad$24.52–$802.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$11K

$11K/yr · 153K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad37.8%

return rate — above 5% kills the launch gate

Signals Low Review Barrier High Returns High Price Out of Stock

According to Flapen's Amazon United States niche tracking, shoshanna is a $11K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 38/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

shoshanna market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $59K–$119K; units × avg price
Conversion rate: 0.0%
Avg BSR: #80,307
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 24.5%
Avg brand age: -324 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

8 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

17%

Top 20: 39%

Open market

Shoshanna97%
CeCe1%
Ramy Brook0%
Petal & Pup0%
PAIGE0%
Temptation Positano0%
Open — no brand owns it (2 brands, 0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top shoshanna search terms

shoshanna dress for women65K/yr +29.5%0.1% conv.
shoshanna37K/yr +32.0%0.1% conv.
shoshanna dress40K/yr -20.1%0.1% conv.
shoshanna dresses12K/yr +21.1%0.1% conv.

All search terms

Top shoshanna products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)19 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Shoshanna Womens Darcy Dress Cherry 0

Shoshanna$329.965.0★1 rev

Shoshanna Womens Hattie Dress Cherry 10

Shoshanna$189.770.0★0 rev

Shoshanna Womens Audrey Stretch Velvet Sheath Midi Dress Jet

Shoshanna$295.630.0★0 rev

Shoshanna Womens Uffizi Geo Knit Combo Rayna Dress Navy/Ivory L

Shoshanna$290.630.0★0 rev

Shoshanna Womens Ivory Embroidered Cotton Christina Dress Ivory 4

Shoshanna$91.765.0★1 rev

Newest

by launch date

Shoshanna Womens Nellie Dress Navy/Optic 4

Shoshanna$292.190 rev

3mo ago

Shoshanna Womens Lima Dress Flax/Powder Blue XS

Shoshanna$455.900 rev

5mo ago

Shoshanna Womens Tomato Cotton Poplin Beatrice Dress Tomato 6

Shoshanna$439.990 rev

6mo ago

Shoshanna Womens Aura Dress Jet XL

Shoshanna$348.810 rev

7mo ago

Shoshanna Womens Hattie Dress Cherry 10

Shoshanna$189.770 rev

8mo ago

What buyers say about shoshanna

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall50%

“Wonderful quality”

What buyers complain about

Product Condition25%

“Received worn”

Size-Overall25%

“Unfortunately didnt fit me”

Smell25%

“No tags, smelled of perfume and had deodorant on the arm”

Top return reasons

Size-Overall37%

Chest Fit12%

Waist Fit10%

Length7%

Hip Fit6%

Material Quality5%

Advertised Vs Actual Product4%

Shape/Style3%

Shoulder Fit3%

Color3%

Common questions

Is shoshanna profitable to sell on Amazon United States?: The niche generates $11K/yr across 144 tracked products. 0 of 67 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Skip it (38/100).
How competitive is the shoshanna niche?: 8 brands and 9 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in shoshanna?: Top complaints mined from reviews: Product Condition, Size-Overall, Smell. The return rate is 37.8% — above our launch gate.
When does demand for shoshanna peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the shoshanna niche?: Listings span $24.52–$802.45; the average listing price is $237.72 (sweet spot $15–$100). The average incumbent carries 1 reviews — the moat a new listing must climb.