Is Short Sleeve Turtleneck Women profitable to sell on Amazon United States?

Flapen scores Short Sleeve Turtleneck Women 48 out of 100 on Amazon United States, a Fail. Shoppers spend $77K a year across 138 tracked products. 15 of the 58 products launched in the last year cleared the first-year sales bar. Search demand grew -34.5% in the last 90 days.

How competitive is the Short Sleeve Turtleneck Women niche on Amazon United States?

56 brands and 64 sellers compete in Short Sleeve Turtleneck Women on Amazon United States. The top 5 Short Sleeve Turtleneck Women products take 19% of clicks, and the top 5 brands take 41%.

What do buyers complain about in Short Sleeve Turtleneck Women?

Short Sleeve Turtleneck Women buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Material Quality. An estimated 9.5% of orders come back, which is high.

When does demand for Short Sleeve Turtleneck Women peak?

Search demand for Short Sleeve Turtleneck Women on Amazon United States peaks in Oct–Nov–Dec, and the busiest month runs 2.5× the quietest.

What does it cost to enter the Short Sleeve Turtleneck Women niche?

Short Sleeve Turtleneck Women sells for $17.89 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.41 to $36.35. The average product has 1,024 reviews, the count a new listing must catch up to.

Short Sleeve Turtleneck Women

Fail

Buyers convert on only 0.5% of searches, so Short Sleeve Turtleneck Women is a Fail.

Filters No Dominant Brand High Returns

Flapen Score: 48
48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size: $77K/yr843K searches / yr
90-day growth: -34.5%search demand this quarter
Competition: 19%top-5 click share · 56 brands · 64 sellers

Flapen Score

Short Sleeve Turtleneck Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Short Sleeve Turtleneck Women is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Short Sleeve Turtleneck Women market on Amazon at a glance

Shoppers on Amazon United States searched for Short Sleeve Turtleneck Women 843K times last year and spent an estimated $77K. The top 5 brands take 41% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 843K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months: 843K
Growth, 90 days vs prior 90: -34.5%
Conversion, latest week: 0.5%
Market size, estimated: $77Ka year
Peak month: November2.5× the quietest month
Top search term: high neck top84K searches a year

02 · Price

A sale here is worth $17.89.

Listings sell for $17.89 on average, from $8.41 to $36.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.89 that is $0 to $2K a year per listing.

Average price: $17.89inside the $15 to $100 sweet spot
Price range: $8.41–$36.35
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 9.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1,594 within Tanks & Camis. It carries 1,024 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 100%
Out of stock, average day: 2.0%
Average rank: #1,594in Tanks & Camis
Average rating: 4.27 starsAmazon United States average 4.42 stars
Average reviews: 1,024per listing
Listings tracked: 138

04 · Newcomers

15 of last year's 58 launches cleared the first-year sales bar.

58 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 58
Successful launches: 15Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Short Sleeve Turtleneck Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

56 falling

Sellers

Top-5 brand share

41%

Top 20: 79%

Top-5 click share

19%

Top 20: 44%

Open market

54%

Brand 118%
Brand 27%
Brand 36%
Brand 45%
Brand 55%
Brand 65%

Demand

Short Sleeve Turtleneck Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Short Sleeve Turtleneck Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

high neck top84K/yr +8.3%0.2% conv.
short sleeve turtleneck women89K/yr -38.1%0.4% conv.
mock neck tank tops for women40K/yr +29.1%0.3% conv.
high neck blouses for women37K/yr -11.4%0.1% conv.
high neck blouse38K/yr -3.2%0.1% conv.
sleeveless mock neck tops for women44K/yr -15.3%0.4% conv.
mock neck sleeveless tops for women24K/yr -6.3%0.3% conv.
mock neck sweater210K/yr -84.1%0.0% conv.
black high neck top30K/yr -15.1%0.5% conv.
short sleeve turtleneck30K/yr -22.9%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Short Sleeve Turtleneck Women

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”

19%of negative reviews mention “Size-Overall”

9.5%of orders come back

“Too short”

A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Short Sleeve Turtleneck Women questions

Answered from the same tracked data.

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