Is Short Cape profitable to sell on Amazon United States?

Flapen scores Short Cape 42 out of 100 on Amazon United States, a Fail. Shoppers spend $38K a year across 33 tracked products. 2 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew +0.9% in the last 90 days.

How competitive is the Short Cape niche on Amazon United States?

26 brands and 43 sellers compete in Short Cape on Amazon United States. The top 5 Short Cape products take 52% of clicks, and the top 5 brands take 62%.

What do buyers complain about in Short Cape?

Short Cape buyers on Amazon United States complain most about Water Resistance, Quality-Overall, and Material Quality. An estimated 6.7% of orders come back, which is high.

When does demand for Short Cape peak?

Search demand for Short Cape on Amazon United States peaks in Sep–Oct–Nov, and the busiest month runs 24.7× the quietest.

What does it cost to enter the Short Cape niche?

Short Cape sells for $18.19 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $4.82 to $30.08. The average product has 440 reviews, the count a new listing must catch up to.

Short Cape

Fail

Shoppers spend an estimated $38K a year here, so Short Cape is a Fail.

Filters No Dominant Brand Low Review Barrier High Returns

Flapen Score: 42
42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size: $38K/yr119K searches / yr
90-day growth: +0.9%search demand this quarter
Competition: 52%top-5 click share · 26 brands · 43 sellers

Flapen Score

Short Cape against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Short Cape is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Short Cape market on Amazon at a glance

Shoppers on Amazon United States searched for Short Cape 119K times last year and spent an estimated $38K. The top 5 brands take 62% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months: 119K
Growth, 90 days vs prior 90: +0.9%
Conversion, latest week: 1.8%
Market size, estimated: $38Ka year
Peak month: October24.7× the quietest month
Top search term: short cape22K searches a year

02 · Price

A sale here is worth $18.19.

Listings sell for $18.19 on average, from $4.82 to $30.08. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.19 that is $0 to $2K a year per listing.

Average price: $18.19inside the $15 to $100 sweet spot
Price range: $4.82–$30.08
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #338 within Robes, Capes & Jackets. It carries 440 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings: 76%
Prime listings: 100%
Out of stock, average day: 7.0%
Average rank: #338in Robes, Capes & Jackets
Average rating: 4.38 starsAmazon United States average 4.42 stars
Average reviews: 440per listing
Listings tracked: 33

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 7
Successful launches: 2Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Short Cape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

Top-5 brand share

62%

Top 20: 95%

Top-5 click share

52%

Top 20: 88%

Open market

33%

Brand 118%
Brand 216%
Brand 311%
Brand 49%
Brand 58%
Brand 65%

Demand

Short Cape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 24.7×

Search terms

Top Short Cape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

short cape22K/yr +10.8%0.7% conv.
short cloak14K/yr +21.4%0.1% conv.
short cape for women8K/yr -33.4%0.5% conv.
short black cape21K/yr +3.1%2.5% conv.
mini cape6K/yr +10.3%0.3% conv.
small cape3K/yr +10.8%0.5% conv.
black cape short21K/yr -16.5%3.6% conv.
black short cape9K/yr -26.9%1.5% conv.
cape short3K/yr +2.0%0.8% conv.
small black cape4K/yr +16.2%1.8% conv.

Reviews and returns

What reviews say buyers love and hate about Short Cape

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Warmth”

9%of negative reviews mention “Water Resistance”

6.7%of orders come back

“Does not keep water off”

A buyer, on “Water Resistance”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Short Cape questions

Answered from the same tracked data.

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