Short Black Wig

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months

307K

Growth, 90 days vs prior 90

-10.6%

Conversion, latest week

2.9%

Market size, estimated

$161Ka year

Peak month

October9.4× the quietest month

Top search term

short black wig103K searches a year

Listings sell for $18.41 on average, from $8.94 to $46.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $18.41 that is $2K to $5K a year per listing.

Average price

$18.41inside the $15 to $100 sweet spot

Price range

$8.94–$46.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

10.1%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #622 within Wigs. It carries 1,774 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#622in Wigs

Average rating

4.10 starsAmazon United States average 4.42 stars

Average reviews

1,774per listing

Listings tracked

55

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months