Is shoes for tennis profitable to sell on Amazon United States?

The niche generates $30K/yr across 351 tracked products. 36 of 64 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Skip it (44/100).

How competitive is the shoes for tennis niche?

98 brands and 347 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 55% of demand.

What does it cost to enter the shoes for tennis niche?

Listings span $11.83–$150.28; the average listing price is $49.41 (sweet spot $15–$100). The average incumbent carries 8,664 reviews — the moat a new listing must climb.

shoes for tennis

Skip it

High returns (12.9%) — this niche doesn't clear our bar today.

Competition

Incredible8%

top-5 click share — an open shelf

Avg price

Great$49.41

avg listing price — sweet spot $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Price range

Good$11.83–$150.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Review moat

Bad8,663.99

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$30K

$30K/yr · 241K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.9%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, shoes for tennis is a $30K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

shoes for tennis market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $25K–$37K; units × avg price
Conversion rate: 0.3%
Avg BSR: #484
Page quality: 0%
Prime: 99%
Sponsored: 76%
Out of stock: 3.9%
Avg brand age: 36 months
Avg seller age: 132 days

Competition & brand share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Brands

98 rising

Sellers

347

Top-5 brand share

55%

Top 20: 76%

Top-5 click share

Top 20: 23%

Open market

50%

Skechers33%
adidas5%
New Balance4%
NORTIV 83%
ALLSWIFIT3%
Reebok2%

Demand

Weekly Amazon search volume, last 15 weeks — +6.6% search growth over the last 90 days.

Open Trend

Top shoes for tennis search terms

skechers delights for women19K/yr +304.8%0.5% conv.
cheap tennis shoes16K/yr +99.9%0.2% conv.
womens walking shoes cushioned18K/yr -36.1%0.0% conv.
lightweight womens walking shoes13K/yr +46.4%0.1% conv.
shoes for tennis22K/yr -5.3%0.1% conv.
skecher delites for women21K/yr -10.7%0.2% conv.
shoes for tennis women20K/yr -24.4%0.1% conv.
best shoes for walking all day9K/yr +82.0%0.0% conv.
skechers dlites slip-ins womens11K/yr +36.4%0.3% conv.
d lites skechers for women11K/yr -6.8%0.3% conv.

All search terms

Top shoes for tennis products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Skechers Sport womens DLITES FRESH START Memory Foam Lace-up Sneaker White Silver 8.5 M US

Skechers$50.304.6★41,019 rev

Skechers womens Dlites - Life Saver Memory Foam Lace-up Sneaker Navy/White 8.5 W US

Skechers$60.734.5★14,178 rev

Skechers Womens DLites Memory Foam Lace-up Sneaker White Silver 7.5 M US

Skechers$49.374.6★41,019 rev

NORTIV 8 Womens Walking Shoes Cushion Comfortable ActiveBreeze Running Tennis Shoes Non-Slip Workout Gym Sports Athletic Breathable Fashion Sneakers Size 8 Beige/Khaki SNWS248W

NORTIV 8$61.534.3★3,982 rev

Adidas Womens X_PLR Path White/White/Black 8

adidas$46.074.5★2,725 rev

Newest

by launch date

Adidas Womens X_PLR Path White/White/Black 8

adidas$46.072,725 rev

1mo ago

Adidas Womens CourtJam Control 3 White/Silver Metallic/Grey 8.5

adidas$60.04288 rev

1mo ago

adidas Womens Gamecourt 2 W White 8

adidas$52.362,623 rev

6mo ago

HARENCE Womens Sneakers Tennis Shoes: Comfortable Breathable Non Slip Casual Athletic Walking Shoes for Gym Workout Beige

HARENCE$26.47511 rev

1y ago

RJYWGS White Sneakers for Women Men Tennis Shoes Running Gym Sneaker Slip On Walking Lightweight Athletic Workout Fashion Sports Shoes White Size Women 8/ Men 6.5

RJYWGS$19.61719 rev