Shoe Polish Neutral

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months

107K

Growth, 90 days vs prior 90

-23.7%

Conversion, latest week

14.7%

Market size, estimated

$168Ka year

Peak month

January1.5× the quietest month

Top search term

neutral shoe polish29K searches a year

Listings sell for $10.75 on average, from $5.57 to $24.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $10.75 that is $5K to $8K a year per listing.

Average price

$10.75under the $15 to $100 sweet spot

Price range

$5.57–$24.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

1.1%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #43 within Shoe, Jewelry & Watch Accessories. It carries 5,395 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#43in Shoe, Jewelry & Watch Accessories

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

5,395per listing

Listings tracked

26

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

70 months