Shoe Polish Kit

Shoppers searched for this 731K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

731K

Growth, 90 days vs prior 90

-16.9%

Conversion, latest week

8.2%

Market size, estimated

$1.3Ma year

Peak month

December1.8× the quietest month

Top search term

shoe shine kit220K searches a year

Listings sell for $21.75 on average, from $5.78 to $53.19. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $21.75 that is $54K to $65K a year per listing.

Average price

$21.75inside the $15 to $100 sweet spot

Price range

$5.78–$53.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

$54K–$65K

Returns

1.1%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #93 within Shoe, Jewelry & Watch Accessories. It carries 5,188 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

97%

Out of stock, average day

3.3%

Average rank

#93in Shoe, Jewelry & Watch Accessories

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

5,188per listing

Listings tracked

30

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

59 months