Shoe Polish Brush

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months

102K

Growth, 90 days vs prior 90

-23.1%

Conversion, latest week

14.5%

Market size, estimated

$171Ka year

Peak month

January1.8× the quietest month

Top search term

shoe polish brush39K searches a year

Listings sell for $11.55 on average, from $4.12 to $35.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $11.55 that is $12K to $14K a year per listing.

Average price

$11.55under the $15 to $100 sweet spot

Price range

$4.12–$35.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,000–1,250

Revenue per listing a year

$12K–$14K

Returns

1.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #67 within Shoe, Jewelry & Watch Accessories. It carries 4,508 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

95%

Out of stock, average day

0.6%

Average rank

#67in Shoe, Jewelry & Watch Accessories

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

4,508per listing

Listings tracked

21

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months