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Shoe Laces

Maybe

Shoppers spend an estimated $1.1M a year here. But prices span $3.33–$15.87, mostly outside the sweet spot, so Shoe Laces is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$1.1M/yr4.8M searches / yr
90-day growth
-5.4%search demand this quarter
Competition
40%top-5 click share · 24 brands · 27 sellers

Flapen Score

Shoe Laces against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Shoe Laces is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shoe Laces market on Amazon at a glance

Shoppers on Amazon United States searched for Shoe Laces 4.8M times last year and spent an estimated $1.1M. The top 5 brands take 65% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
4.8M
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
3.4%
Market size, estimated
$1.1Ma year
Peak month
May1.3× the quietest month
Top search term
shoe laces978K searches a year

02 · Price

A sale here is worth $6.98.

Listings sell for $6.98 on average, from $3.33 to $15.87. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $6.98 that is $21K to $28K a year per listing.

Average price
$6.98under the $15 to $100 sweet spot
Price range
$3.33–$15.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
$21K–$28K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #226 within Shoe, Jewelry & Watch Accessories. It carries 13,731 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#226in Shoe, Jewelry & Watch Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
13,731per listing
Listings tracked
42

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Shoe Laces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

27

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

40%

Top 20: 82%

Open market

30%

  • Brand 123%
  • Brand 213%
  • Brand 313%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Shoe Laces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Shoe Laces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shoe laces978K/yr
  • elastic shoe laces660K/yr
  • shoe laces for sneakers547K/yr
  • no tie shoelaces for adults462K/yr
  • shoelaces412K/yr
  • shoe laces for sneakers no tie220K/yr
  • no tie shoelaces110K/yr
  • shoelaces for sneakers152K/yr
  • shoe strings146K/yr
  • elastic shoe laces for adults122K/yr

Reviews and returns

What reviews say buyers love and hate about Shoe Laces

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Durability”
1.8%of orders come back
“Didnt hold up well”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shoe Laces questions

Answered from the same tracked data.