Shoe Laces
MaybeShoppers spend an estimated $1.1M a year here. But prices span $3.33–$15.87, mostly outside the sweet spot, so Shoe Laces is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 4552
- Market size
- $1.1M/yr4.8M searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 40%top-5 click share · 24 brands · 27 sellers
Flapen Score
Shoe Laces against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Shoe Laces is stronger. Inside it, weaker.
Market
The Shoe Laces market on Amazon at a glance
Shoppers on Amazon United States searched for Shoe Laces 4.8M times last year and spent an estimated $1.1M. The top 5 brands take 65% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 4.8M
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $1.1Ma year
- Peak month
- May1.3× the quietest month
- Top search term
- shoe laces978K searches a year
02 · Price
A sale here is worth $6.98.
Listings sell for $6.98 on average, from $3.33 to $15.87. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $6.98 that is $21K to $28K a year per listing.
- Average price
- $6.98under the $15 to $100 sweet spot
- Price range
- $3.33–$15.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $21K–$28K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #226 within Shoe, Jewelry & Watch Accessories. It carries 13,731 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #226in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 13,731per listing
- Listings tracked
- 42
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Shoe Laces products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
27
Top-5 brand share
65%
Top 20: 97%
Top-5 click share
40%
Top 20: 82%
Open market
30%
- Brand 123%
- Brand 213%
- Brand 313%
- Brand 49%
- Brand 57%
- Brand 66%
Demand
Shoe Laces search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Shoe Laces search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoe laces978K/yr
- elastic shoe laces660K/yr
- shoe laces for sneakers547K/yr
- no tie shoelaces for adults462K/yr
- shoelaces412K/yr
- shoe laces for sneakers no tie220K/yr
- no tie shoelaces110K/yr
- shoelaces for sneakers152K/yr
- shoe strings146K/yr
- elastic shoe laces for adults122K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Laces
We read the reviews and the return reasons for every product selling here.
“Didnt hold up well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Laces questions
Answered from the same tracked data.









