Shoe Horn for Women
FailPrices span $3.91–$11.01, mostly outside the sweet spot, so Shoe Horn for Women is a Fail.
- Flapen Score
- 31 / 100Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 4531
- Market size
- $85K/yr88K searches / yr
- 90-day growth
- -29.2%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 9 sellers
Flapen Score
Shoe Horn for Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Shoe Horn for Women is stronger. Inside it, weaker.
Market
The Shoe Horn for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Shoe Horn for Women 88K times last year and spent an estimated $85K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -29.2%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $85Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- shoe horn for women64K searches a year
02 · Price
A sale here is worth $7.66.
Listings sell for $7.66 on average, from $3.91 to $11.01. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $7.66 that is $6K to $8K a year per listing.
- Average price
- $7.66under the $15 to $100 sweet spot
- Price range
- $3.91–$11.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $6K–$8K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #14 within Shoe, Jewelry & Watch Accessories. It carries 4,590 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #14in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 4,590per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Shoe Horn for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
9
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
2%
- Brand 168%
- Brand 29%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Shoe Horn for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Shoe Horn for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoe horn for women64K/yr
- shoehorns for men11K/yr
- shoe horns for women7K/yr
- shoehorns for women6K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Horn for Women
We read the reviews and the return reasons for every product selling here.
“Broke after normal use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Horn for Women questions
Answered from the same tracked data.