Shoe Dye
FailShoppers spend an estimated $84K a year here, so Shoe Dye is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $84K/yr108K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 61%top-5 click share · 14 brands · 106 sellers
Flapen Score
Shoe Dye against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Shoe Dye is stronger. Inside it, weaker.
Market
The Shoe Dye market on Amazon at a glance
Shoppers on Amazon United States searched for Shoe Dye 108K times last year and spent an estimated $84K. The top 5 brands take 81% of clicks. Demand peaks in Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $84Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- black shoe dye22K searches a year
02 · Price
A sale here is worth $10.92.
Listings sell for $10.92 on average, from $6.01 to $22.85. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.92 that is $3K to $5K a year per listing.
- Average price
- $10.92under the $15 to $100 sweet spot
- Price range
- $6.01–$22.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Shoe, Jewelry & Watch Accessories. It carries 8,774 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #70in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 8,774per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Shoe Dye products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Griffin Black Leather Dye for Shoes & Boots 2.5oz Repairs Scuffs Scratches & Fading Permanent Leather & Suede Dye for Furniture Car Seats Jackets Upholstery & More Made in USA
- Price
- $9.47
- Rating
- 4.3/5
- Reviews
- 2,009
- Age
- 14y ago

Angelus Leather Dye - Flexible Leather Dye for Shoes Boots Bags Crafts Furniture & More 3oz Dauber Included (Jet Black)
- Price
- $12.16
- Rating
- 4.6/5
- Reviews
- 1,638
- Age
- 2y ago

KIWI Leather Dye Restorer | For Shoes Boots Furniture Jacket Briefcase and More | Black | Includes Sponge Applicator
- Price
- $9.23
- Rating
- 4.6/5
- Reviews
- 1,625
- Age
- 19y ago

Angelus Leather Dye Permanent Leather Dye for Shoes Boots Bags Crafts Furniture & More - 3 fl oz Jet Black
- Price
- $12.03
- Rating
- 4.6/5
- Reviews
- 7,946
- Age
- 12y ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Black (Gloves Included)
- Price
- $10.05
- Rating
- 4.3/5
- Reviews
- 2,995
- Age
- 2y ago
Trending
estimated 90-day click momentum
Pink Miracle Shoe Cleaner Kit Bottle Fabric Cleaner for Leather Whites and Nubuck Sneakers (8 Oz)
- Price
- $22.85
- Rating
- 4.3/5
- Reviews
- 44,228
- Age
- 13y ago

Umidoby Black Fabric Markers for Shoes Permanent Paint Pens to Cover Scratches & Scuffs on Sneakers Leather Canvas | Quick-Dry for Shoe Repair & Customization
- Price
- $8.04
- Rating
- 3.8/5
- Reviews
- 75
- Age
- 5mo ago

TODD Prestige Liquid Shoe Polish Black with Carnauba Wax 2.5 FL. OZ | Instant Shine and Protect for Shoes Boots Bags | 75ml Bottle with Sponge
- Price
- $6.42
- Rating
- 4.4/5
- Reviews
- 1,173
- Age
- 1y ago

Fiebings Leathercolors 4 oz Black 50-2026-BK
- Price
- $7.86
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 11y ago

Angelus Leather Dye - Flexible Leather Dye for Shoes Boots Bags Crafts Furniture & More 3oz Dauber Included (Burgundy)
- Price
- $11.98
- Rating
- 4.6/5
- Reviews
- 1,638
- Age
- 2y ago
Newest
by launch date
Umidoby Black Fabric Markers for Shoes Permanent Paint Pens to Cover Scratches & Scuffs on Sneakers Leather Canvas | Quick-Dry for Shoe Repair & Customization
- Price
- $8.04
- Rating
- 3.8/5
- Reviews
- 75
- Age
- 5mo ago

Eagle Sole and Heel Edge Dressing Black High Gloss Shoe Polish for Leather Soles & Heels Protective Liquid Edge Dye with Built-In Applicator Restores Worn Edges (4oz)
- Price
- $12.18
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 1y ago

Eagle Nubuck & Suede Dye Black with Applicator & 3-Way Suede Brush - Suede Color Restorer for Shoes Boots Jackets Purses & More - Black Suede Dye & Conditioner
- Price
- $14.51
- Rating
- 4.5/5
- Reviews
- 341
- Age
- 1y ago

Black Suede Dye for Shoes Boots & Accessories Permanent Suede Color Restorer with Built-in Applicator Shoe Dye for Touch-Ups Customization & Repairs 3 fl oz
- Price
- $11.55
- Rating
- 4.4/5
- Reviews
- 196
- Age
- 1y ago

MUDY Max Black Shoe Polish for Leather Sneakers and Textiles
- Price
- $7.81
- Rating
- 4.5/5
- Reviews
- 306
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
106
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 97%
Open market
15%
- Angelus28%
- Griffin20%
- KIWI13%
- Eagle13%
- Craft County7%
- Fiebing's4%
- Open — no brand owns it (8 brands, 15%)
Demand
Shoe Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Shoe Dye search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black shoe dye22K/yr
- shoe dye black18K/yr
- black shoe dye for leather10K/yr
- tinta para zapatos negros6K/yr
- shoe dye colors7K/yr
- shoe dye for fabric shoes5K/yr
- shoe color dye4K/yr
- tinta negra para zapatos4K/yr
- black dye for shoes4K/yr
- black shoe dye permanent4K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Dye
We read the reviews and the return reasons for every product selling here.
“Doesnt color nothing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Dye questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









