- Flapen Score
- 37 / 100Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 4537
- Market size
- $289K/yr506K searches / yr
- 90-day growth
- -29.3%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 6 sellers
Flapen Score
Shoe Doc against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Shoe Doc is stronger. Inside it, weaker.
Market
The Shoe Doc market on Amazon at a glance
Shoppers on Amazon United States searched for Shoe Doc 506K times last year and spent an estimated $289K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $289K a year.
- Searches, last 12 months
- 506K
- Growth, 90 days vs prior 90
- -29.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $289Ka year
- Peak month
- January2.2× the quietest month
- Top search term
- shoelada249K searches a year
02 · Price
A sale here is worth $22.02.
Listings sell for $22.02 on average, from $18.92 to $26.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At $22.02 that is $28K to $33K a year per listing.
- Average price
- $22.02inside the $15 to $100 sweet spot
- Price range
- $18.92–$26.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $28K–$33K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #99 within Shoe, Jewelry & Watch Accessories. It carries 17,735 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 80%
- Out of stock, average day
- 22.0%
- Average rank
- #99in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 17,735per listing
- Listings tracked
- 5
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Shoe Doc products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 157%
- Brand 227%
- Brand 316%
- Open — no brand owns it (0%)
Demand
Shoe Doc search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Shoe Doc search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoelada249K/yr
- shoelada shoe cleaner120K/yr
- shoelada shoe cleaner kit27K/yr
- shoe lada18K/yr
- chulada shoe cleaner17K/yr
- shoe lada shoe cleaner11K/yr
- sholada shoe cleaner12K/yr
- shulada shoe cleaner12K/yr
- shoelada suede kit6K/yr
- shoenada6K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Doc
We read the reviews and the return reasons for every product selling here.
“I came to the conclusion that the cleaner is pretty crap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Doc questions
Answered from the same tracked data.









