Is Shoe Cleaner Foam profitable to sell on Amazon United States?

Flapen scores Shoe Cleaner Foam 45 out of 100 on Amazon United States, a Fail. Shoppers spend $201K a year across 8 tracked products. Search demand grew +6.3% in the last 90 days.

How competitive is the Shoe Cleaner Foam niche on Amazon United States?

7 brands and 25 sellers compete in Shoe Cleaner Foam on Amazon United States. The top 5 Shoe Cleaner Foam products take 88% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Shoe Cleaner Foam?

Shoe Cleaner Foam buyers on Amazon United States complain most about Ease Of Cleaning, Functionality-Overall, and Color. An estimated 1.1% of orders come back.

When does demand for Shoe Cleaner Foam peak?

Search demand for Shoe Cleaner Foam on Amazon United States peaks in May, and the busiest month runs 1.5× the quietest.

What does it cost to enter the Shoe Cleaner Foam niche?

Shoe Cleaner Foam sells for $14.21 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $9.82 to $22.85. The average product has 13,987 reviews, the count a new listing must catch up to.

Shoe Cleaner Foam

Fail

The top 5 products take 88% of clicks, so Shoe Cleaner Foam is a Fail.

Flapen Score: 45
45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size: $201K/yr162K searches / yr
90-day growth: +6.3%search demand this quarter
Competition: 88%top-5 click share · 7 brands · 25 sellers

Flapen Score

Shoe Cleaner Foam against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Shoe Cleaner Foam is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Shoe Cleaner Foam market on Amazon at a glance

Shoppers on Amazon United States searched for Shoe Cleaner Foam 162K times last year and spent an estimated $201K. The top 5 brands take 92% of clicks. Demand peaks in May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months: 162K
Growth, 90 days vs prior 90: +6.3%
Conversion, latest week: 8.7%
Market size, estimated: $201Ka year
Peak month: May1.5× the quietest month
Top search term: foam shoe cleaner35K searches a year

02 · Price

A sale here is worth $14.21.

Listings sell for $14.21 on average, from $9.82 to $22.85. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $14.21 that is $11K to $14K a year per listing.

Average price: $14.21under the $15 to $100 sweet spot
Price range: $9.82–$22.85
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 750–1,000
Revenue per listing a year: $11K–$14K
Returns: 1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #37 within Shoe, Jewelry & Watch Accessories. It carries 13,987 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 8.7%
Average rank: #37in Shoe, Jewelry & Watch Accessories
Average rating: 4.40 starsAmazon United States average 4.42 stars
Average reviews: 13,987per listing
Listings tracked: 8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 37 months

Products

Top Shoe Cleaner Foam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Brand 159%
Brand 215%
Brand 38%
Brand 45%
Brand 54%
Brand 64%
Open — no brand owns it (1 brand, 4%)

Demand

Shoe Cleaner Foam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May · busiest ÷ quietest = 1.5×

Search terms

Top Shoe Cleaner Foam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

foam shoe cleaner35K/yr +2.9%6.3% conv.
shoe cleaner foam28K/yr -1.0%5.7% conv.
espuma para limpiar tenis24K/yr -11.6%2.6% conv.
shoe foam cleaner14K/yr +9.7%5.7% conv.
sneaker cleaner foam8K/yr +44.0%4.9% conv.
sofsole instant cleaner8K/yr +24.0%13.9% conv.
sneaker foam cleaner6K/yr +159.8%3.8% conv.
foaming shoe cleaner7K/yr +12.8%6.9% conv.
shoe cleaning foam7K/yr +23.3%6.9% conv.
foam cleaner for shoes7K/yr -33.3%5.1% conv.

Reviews and returns

What reviews say buyers love and hate about Shoe Cleaner Foam

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Ease Of Cleaning”

24%of negative reviews mention “Ease Of Cleaning”

1.1%of orders come back

“Doesn't clean well”

A buyer, on “Ease Of Cleaning”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Shoe Cleaner Foam questions

Answered from the same tracked data.

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