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Shoe Brush

Fail

The top 5 products take 78% of clicks, so Shoe Brush is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$493K/yr534K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
78%top-5 click share · 11 brands · 32 sellers

Flapen Score

Shoe Brush against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Shoe Brush is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shoe Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Shoe Brush 534K times last year and spent an estimated $493K. The top 5 brands take 80% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $493K a year.

Searches, last 12 months
534K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
9.1%
Market size, estimated
$493Ka year
Peak month
May1.4× the quietest month
Top search term
shoe brush169K searches a year

02 · Price

A sale here is worth $10.17.

Listings sell for $10.17 on average, from $5.14 to $22.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $10.17 that is $15K to $20K a year per listing.

Average price
$10.17under the $15 to $100 sweet spot
Price range
$5.14–$22.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$15K–$20K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #18 within Shoe, Jewelry & Watch Accessories. It carries 9,168 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#18in Shoe, Jewelry & Watch Accessories
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
9,168per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Shoe Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

32

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

15%

  • Brand 149%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 15%)

Demand

Shoe Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Shoe Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shoe brush169K/yr
  • shoe cleaning brush82K/yr
  • shoe brushes for cleaning64K/yr
  • shoe brushes37K/yr
  • shoe cleaner brush29K/yr
  • cepillo para lavar zapatos20K/yr
  • shoe scrubber21K/yr
  • shoes brush14K/yr
  • sneaker cleaning brush11K/yr
  • sneaker brush10K/yr

Reviews and returns

What reviews say buyers love and hate about Shoe Brush

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Ease Of Cleaning”
1.3%of orders come back
“I came to the conclusion that the cleaner is pretty crap”
A buyer, on “Ease Of Cleaning”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Shoe Brush questions

Answered from the same tracked data.