Shirt Collar Support
FailShoppers spend an estimated $19K a year here, so Shirt Collar Support is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $19K/yr21K searches / yr
- 90-day growth
- +28.9%search demand this quarter
- Competition
- 75%top-5 click share · 12 brands · 21 sellers
Flapen Score
Shirt Collar Support against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Shirt Collar Support is stronger. Inside it, weaker.
Market
The Shirt Collar Support market on Amazon at a glance
Shoppers on Amazon United States searched for Shirt Collar Support 21K times last year and spent an estimated $19K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- +28.9%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $19Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- shirt collar support7K searches a year
02 · Price
A sale here is worth $17.14.
Listings sell for $17.14 on average, from $6.07 to $26.81. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $17.14 that is $2K to $4K a year per listing.
- Average price
- $17.14inside the $15 to $100 sweet spot
- Price range
- $6.07–$26.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #492 within Collar Stays. It carries 1,678 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #492in Collar Stays
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 1,678per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Shirt Collar Support products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Slick Collar Shirt Collar Support System set with 3 adjustable 10 premium Collar Stays & a Durable tin Travel EDC Box Black
- Price
- $18.31
- Rating
- 4.2/5
- Reviews
- 2,921
- Age
- 8y ago

Slick Collar Shirt Collar Support System set with 3 adjustable 10 premium Collar Stays & a Durable tin Travel EDC Box in White
- Price
- $19.15
- Rating
- 4.2/5
- Reviews
- 3,042
- Age
- 7y ago

THE ORIGINAL Adjustable Metal Shirt Collar Support. Size 16 Off-White. Men and Women
- Price
- $19.87
- Rating
- 4.2/5
- Reviews
- 516
- Age
- 9y ago

Perky Collar Shirt Collar Support System - Works Great With Collar Stays - For Men And Women Dress Shirts
- Price
- $24.16
- Rating
- 4.3/5
- Reviews
- 446
- Age
- 10y ago

100 Plastic Collar Stays For Men Dress Shirt in Plastic Box (25-2 25-2.2 25-2.5 25-2.7)
- Price
- $6.07
- Rating
- 4.7/5
- Reviews
- 2,667
- Age
- 6y ago
Trending
estimated 90-day click momentum
36 Premium Metal Collar Stays in a Plastic Box Order the Sizes You Need (2.2 2.35 2.5 & 2.75)
- Price
- $7.77
- Rating
- 4.4/5
- Reviews
- 1,466
- Age
- 10y ago

COOFANDY Button Up Knit Shirts for Men Casual Shirt Short Sleeve Button Down Shirt for Men Beige
- Price
- $25.61
- Rating
- 4.4/5
- Reviews
- 1,395
- Age
- 2y ago

100 Plastic Collar Stays For Men Dress Shirt in Plastic Box (25-2 25-2.2 25-2.5 25-2.7)
- Price
- $6.07
- Rating
- 4.7/5
- Reviews
- 2,667
- Age
- 6y ago

160Pcs Collar Stays Dress Shirt Collar Inserts for Mens Polo Shirts Shirt Collar Support Large Quantity in Boxes Convenient for Travel and Business Trips
- Price
- $7.43
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 12mo ago

Ipetboom 100pcs Shirt Collar Support Stays for Mens Dress Shirts - Paper Collar Inserts Ring Strip Support Insert Adjustable Size Easy Use Keeper for Neat Shape - 16.3x1.2in
- Price
- $19.08
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
160Pcs Collar Stays Dress Shirt Collar Inserts for Mens Polo Shirts Shirt Collar Support Large Quantity in Boxes Convenient for Travel and Business Trips
- Price
- $7.43
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 12mo ago

Ipetboom 100pcs Shirt Collar Support Stays for Mens Dress Shirts - Paper Collar Inserts Ring Strip Support Insert Adjustable Size Easy Use Keeper for Neat Shape - 16.3x1.2in
- Price
- $19.08
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Chrome Cherry CollarLift | Adhesive Placket Collar Stays for Mens Dress Shirts | Discrete & Disposable Shirt Collar Stays for Men For A Sharp Look & Bold Hold | No Messy Or Floppy Collar Strips
- Price
- $15.94
- Rating
- 3.7/5
- Reviews
- 63
- Age
- 2y ago

COOFANDY Button Up Knit Shirts for Men Casual Shirt Short Sleeve Button Down Shirt for Men Beige
- Price
- $25.61
- Rating
- 4.4/5
- Reviews
- 1,395
- Age
- 2y ago

100 Plastic Collar Stays For Men Dress Shirt in Plastic Box (25-2 25-2.2 25-2.5 25-2.7)
- Price
- $6.07
- Rating
- 4.7/5
- Reviews
- 2,667
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
21
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
12%
- Slick Collar47%
- Stiff Collar Stay14%
- Perky Collar12%
- MENCH SUPER STAYS6%
- Million Dollar Collar5%
- Moulet4%
- Open — no brand owns it (6 brands, 12%)
Demand
Shirt Collar Support search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.7×
Search terms
Top Shirt Collar Support search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shirt collar support7K/yr
- collar support4K/yr
- slick collar4K/yr
- slick collar for men3K/yr
- collar stiffener2K/yr
Reviews and returns
What reviews say buyers love and hate about Shirt Collar Support
We read the reviews and the return reasons for every product selling here.
“Came apart after only 2 months of use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shirt Collar Support questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









