Shinola

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months

128K

Growth, 90 days vs prior 90

+6.6%

Conversion, latest week

0.3%

Market size, estimated

$73Ka year

Peak month

December1.7× the quietest month

Top search term

shinola mens watch59K searches a year

Listings sell for $220.33 on average, from $29.38 to $724.27. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $220.33 that is $0 to $22K a year per listing.

Average price

$220.33above the $15 to $100 sweet spot

Price range

$29.38–$724.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100–250

Units per listing a year

0–100

Revenue per listing a year

$0–$22K

Returns

4.9%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #3,553 within Watches. It carries 6,349 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

78%

Out of stock, average day

23.5%

Average rank

#3,553in Watches

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

6,349per listing

Listings tracked

23

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months