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Shimmer and Shine Toys

Fail

Shoppers spend an estimated $14K a year here, so Shimmer and Shine Toys is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$14K/yr68K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
79%top-5 click share · 7 brands · 26 sellers

Flapen Score

Shimmer and Shine Toys against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Shimmer and Shine Toys is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shimmer and Shine Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Shimmer and Shine Toys 68K times last year and spent an estimated $14K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
1.0%
Market size, estimated
$14Ka year
Peak month
December2.3× the quietest month
Top search term
shimmer and shine toys52K searches a year

02 · Price

A sale here is worth $19.84.

Listings sell for $19.84 on average, from $10.44 to $64.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $19.84 that is $0 to $2K a year per listing.

Average price
$19.84inside the $15 to $100 sweet spot
Price range
$10.44–$64.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 34.1% of listings are out of stock. The average listing ranks #7,509 within Underwear. It carries 539 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
82%
Out of stock, average day
34.1%
Average rank
#7,509in Underwear
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
539per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Shimmer and Shine Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

26

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

2%

  • Brand 146%
  • Brand 213%
  • Brand 313%
  • Brand 410%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (1 brand, 2%)

Demand

Shimmer and Shine Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Shimmer and Shine Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shimmer and shine toys52K/yr
  • shimmer and shine dolls15K/yr
  • shimmer and shine toys for girls1K/yr

Reviews and returns

What reviews say buyers love and hate about Shimmer and Shine Toys

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Quality-Overall”
4.9%of orders come back
“JUNK”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Shimmer and Shine Toys questions

Answered from the same tracked data.