Shimmer and Shine Toys
FailShoppers spend an estimated $14K a year here, so Shimmer and Shine Toys is a Fail.
- Flapen Score
- 30 / 100Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 4530
- Market size
- $14K/yr68K searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 79%top-5 click share · 7 brands · 26 sellers
Flapen Score
Shimmer and Shine Toys against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Shimmer and Shine Toys is stronger. Inside it, weaker.
Market
The Shimmer and Shine Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Shimmer and Shine Toys 68K times last year and spent an estimated $14K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $14Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- shimmer and shine toys52K searches a year
02 · Price
A sale here is worth $19.84.
Listings sell for $19.84 on average, from $10.44 to $64.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $19.84 that is $0 to $2K a year per listing.
- Average price
- $19.84inside the $15 to $100 sweet spot
- Price range
- $10.44–$64.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 34.1% of listings are out of stock. The average listing ranks #7,509 within Underwear. It carries 539 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 82%
- Out of stock, average day
- 34.1%
- Average rank
- #7,509in Underwear
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 539per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Shimmer and Shine Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nickelodeon Girls Little Shimmer and Shine 7pk Assorted 4
- Price
- $14.98
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 9y ago

Fisher-Price Nickelodeon Shimmer & Shine Magical Flying Zahracorn Shine
- Price
- $64.82
- Rating
- 4.7/5
- Reviews
- 644
- Age
- 8y ago

Basic Fun Shimmer and Shine Fashems Series 1 (1 Random Capsule)
- Price
- $10.55
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 8y ago

Fisher-Price Nickelodeon Shimmer & Shine Zahramay Plush Friends Zeta
- Price
- $10.44
- Rating
- 4.8/5
- Reviews
- 241
- Age
- 8y ago

Shimmer and Shine Coloring Book Bundle Set -- 2 Books Over 50 Stickers Crayons and Licensed Little Princess Stickers (Shimmer and Shine Party Supplies)
- Price
- $10.92
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 9y ago
Trending
estimated 90-day click momentum
Fisher-Price Nickelodeon Shimmer & Shine Genie Dance Shimmer Doll
- Price
- $23.94
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 9y ago

Fisher-Price Nickelodeon Shimmer & Shine Zahramay Plush Friends Zeta
- Price
- $10.44
- Rating
- 4.8/5
- Reviews
- 241
- Age
- 8y ago

Nickelodeon Girls Little Shimmer and Shine 7pk Assorted 4
- Price
- $14.98
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 9y ago

ArtCreativity Light Up Princess Wand for Kids (14 Long) - Diamond Fairy Wand with Spinning LEDs Batteries Included - Light Up Wands for Girls and Boys Perfect Pretend Play Toys
- Price
- $15.08
- Rating
- 4.4/5
- Reviews
- 3,028
- Age
- 7y ago

Fisher-Price Nickelodeon Shimmer & Shine Magical Flying Zahracorn Shine
- Price
- $64.82
- Rating
- 4.7/5
- Reviews
- 644
- Age
- 8y ago
Newest
by launch date
ArtCreativity Light Up Princess Wand for Kids (14 Long) - Diamond Fairy Wand with Spinning LEDs Batteries Included - Light Up Wands for Girls and Boys Perfect Pretend Play Toys
- Price
- $15.08
- Rating
- 4.4/5
- Reviews
- 3,028
- Age
- 7y ago

Shimmer & Shine Just Add Sparkle! T-Shirt T-Shirt
- Price
- $18.30
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 7y ago

Fisher-Price Nickelodeon Shimmer & Shine Magical Flying Zahracorn Shine
- Price
- $64.82
- Rating
- 4.7/5
- Reviews
- 644
- Age
- 8y ago

Basic Fun Shimmer and Shine Fashems Series 1 (1 Random Capsule)
- Price
- $10.55
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 8y ago

Fisher-Price Nickelodeon Shimmer & Shine Zahramay Plush Friends Zeta
- Price
- $10.44
- Rating
- 4.8/5
- Reviews
- 241
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
26
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
2%
- Nickelodeon46%
- Fisher-Price13%
- THOMAS & FRIENDS13%
- Basic Fun10%
- Rubies9%
- Bendon7%
- Open — no brand owns it (1 brand, 2%)
Demand
Shimmer and Shine Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Shimmer and Shine Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shimmer and shine toys52K/yr
- shimmer and shine dolls15K/yr
- shimmer and shine toys for girls1K/yr
Reviews and returns
What reviews say buyers love and hate about Shimmer and Shine Toys
We read the reviews and the return reasons for every product selling here.
“JUNK”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shimmer and Shine Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









