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Sherpa Hood Ski Mask

Fail

Demand is soft, at -90.4% this quarter, so Sherpa Hood Ski Mask is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$19K/yr86K searches / yr
90-day growth
-90.4%search demand this quarter
Competition
33%top-5 click share · 27 brands · 86 sellers

Flapen Score

Sherpa Hood Ski Mask against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sherpa Hood Ski Mask is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sherpa Hood Ski Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Sherpa Hood Ski Mask 86K times last year and spent an estimated $19K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -90.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-90.4%
Conversion, latest week
1.2%
Market size, estimated
$19Ka year
Peak month
December72.6× the quietest month
Top search term
hood with mask6K searches a year

02 · Price

A sale here is worth $18.24.

Listings sell for $18.24 on average, from $6.21 to $42.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.24 that is $0 to $2K a year per listing.

Average price
$18.24inside the $15 to $100 sweet spot
Price range
$6.21–$42.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #499 within Balaclavas. It carries 3,760 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
89%
Out of stock, average day
1.6%
Average rank
#499in Balaclavas
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
3,760per listing
Listings tracked
38

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sherpa Hood Ski Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

86

Top-5 brand share

48%

Top 20: 94%

Top-5 click share

33%

Top 20: 80%

Open market

46%

  • Brand 110%
  • Brand 210%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 66%

Demand

Sherpa Hood Ski Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 72.6×

Search terms

Top Sherpa Hood Ski Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hood with mask6K/yr
  • fleece hood37K/yr
  • hooded gaiter9K/yr
  • snowboard hood7K/yr
  • balaclava over helmet8K/yr
  • sherpa balaclava5K/yr
  • snowboarding hood6K/yr
  • hood with face cover2K/yr
  • hooded ski mask3K/yr
  • sherpa hood ski mask2K/yr

Reviews and returns

What reviews say buyers love and hate about Sherpa Hood Ski Mask

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Warmth”
27%of negative reviews mention “Size-Overall”
3.6%of orders come back
“Too big and loose”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sherpa Hood Ski Mask questions

Answered from the same tracked data.