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Sherpa Belt Bag

Fail

Demand is soft, at -66.2% this quarter, so Sherpa Belt Bag is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$6K/yr40K searches / yr
90-day growth
-66.2%search demand this quarter
Competition
38%top-5 click share · 14 brands · 25 sellers

Flapen Score

Sherpa Belt Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sherpa Belt Bag is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sherpa Belt Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Sherpa Belt Bag 40K times last year and spent an estimated $6K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -66.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-66.2%
Conversion, latest week
0.8%
Market size, estimated
$6Ka year
Peak month
December17.8× the quietest month
Top search term
fuzzy fanny pack4K searches a year

02 · Price

A sale here is worth $17.46.

Listings sell for $17.46 on average, from $8.57 to $31.33. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $17.46 that is $0 to $2K a year per listing.

Average price
$17.46inside the $15 to $100 sweet spot
Price range
$8.57–$31.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #1,578 within Waist Packs. It carries 389 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
30.1%
Average rank
#1,578in Waist Packs
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
389per listing
Listings tracked
35

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Sherpa Belt Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

25

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

38%

Top 20: 83%

Open market

13%

  • Brand 133%
  • Brand 222%
  • Brand 315%
  • Brand 47%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (8 brands, 13%)

Demand

Sherpa Belt Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.8×

Search terms

Top Sherpa Belt Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fuzzy fanny pack4K/yr
  • fuzzy crossbody bag4K/yr
  • sherpa crossbody bag7K/yr
  • fleece belt bag2K/yr
  • sherpa belt bag4K/yr
  • sherpa fanny pack3K/yr
  • fleece fanny pack2K/yr
  • sherpa crossbody bags for women3K/yr
  • fuzzy fanny packs for women1K/yr
  • fleece crossbody bag2K/yr

Reviews and returns

What reviews say buyers love and hate about Sherpa Belt Bag

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
6.6%of orders come back
“Buckle is very large”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sherpa Belt Bag questions

Answered from the same tracked data.