- Flapen Score
- 21 / 100Ranks 16,725 of 16,930 Clothing, Shoes & Jewelry niches · −24 vs the category median of 4521
- Market size
- $23K/yr510K searches / yr
- 90-day growth
- -79.1%search demand this quarter
- Competition
- 75%top-5 click share · 7 brands · 12 sellers
Flapen Score
Sherpa against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sherpa is stronger. Inside it, weaker.
Market
The Sherpa market on Amazon at a glance
Shoppers on Amazon United States searched for Sherpa 510K times last year and spent an estimated $23K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 21 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 510K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -79.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 510K
- Growth, 90 days vs prior 90
- -79.1%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $23Ka year
- Peak month
- December38.2× the quietest month
- Top search term
- sherpa hoodie men73K searches a year
02 · Price
A sale here is worth $28.06.
Listings sell for $28.06 on average, from $18.51 to $42.95. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $28.06 that is $3K to $7K a year per listing.
- Average price
- $28.06inside the $15 to $100 sweet spot
- Price range
- $18.51–$42.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 6.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #274 within Fashion Hoodies & Sweatshirts. It carries 21,324 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #274in Fashion Hoodies & Sweatshirts
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 21,324per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Sherpa products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
12
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
3%
- Brand 172%
- Brand 28%
- Brand 36%
- Brand 44%
- Brand 54%
- Brand 63%
- Open — no brand owns it (1 brand, 3%)
Demand
Sherpa search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 38.2×
Search terms
Top Sherpa search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sherpa hoodie men73K/yr
- sherpa lined hoodie60K/yr
- fleece lined hoodie43K/yr
- mens sherpa hoodie53K/yr
- sherpa lined hoodie men58K/yr
- mens sherpa lined hoodie37K/yr
- womens sherpa hoodie29K/yr
- fleece lined hoodie men36K/yr
- fuzzy sweatshirt17K/yr
- fleece lined hoodies for men10K/yr
Reviews and returns
What reviews say buyers love and hate about Sherpa
We read the reviews and the return reasons for every product selling here.
“Garbage - giant hole in the neck after 2 weeks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sherpa questions
Answered from the same tracked data.









