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Shemagh

Fail

Prices span $10.03–$14.69, mostly outside the sweet spot, so Shemagh is a Fail.

Flapen Score
26
26 / 100
Ranks 16,401 of 16,930 Clothing, Shoes & Jewelry niches · −19 vs the category median of 45
Market size
$82K/yr381K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
66%top-5 click share · 11 brands · 22 sellers

Flapen Score

Shemagh against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Shemagh is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shemagh market on Amazon at a glance

Shoppers on Amazon United States searched for Shemagh 381K times last year and spent an estimated $82K. The top 5 brands take 89% of clicks. Demand peaks in Jan. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
381K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
1.8%
Market size, estimated
$82Ka year
Peak month
January1.5× the quietest month
Top search term
shemagh169K searches a year

02 · Price

A sale here is worth $11.92.

Listings sell for $11.92 on average, from $10.03 to $14.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $11.92 that is $3K to $6K a year per listing.

Average price
$11.92under the $15 to $100 sweet spot
Price range
$10.03–$14.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #98 within Scarves. It carries 11,495 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#98in Scarves
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
11,495per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Shemagh products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

22

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

66%

Top 20: 97%

Open market

7%

  • Brand 147%
  • Brand 218%
  • Brand 317%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 7%)

Demand

Shemagh search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Shemagh search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shemagh169K/yr
  • shemagh scarf men68K/yr
  • desert scarf22K/yr
  • shemagh scarf17K/yr
  • tactical scarf17K/yr
  • military scarf14K/yr
  • shemagh tactical scarf13K/yr
  • desert scarf men6K/yr
  • shmag3K/yr
  • shemagh scarf women5K/yr

Reviews and returns

What reviews say buyers love and hate about Shemagh

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Thickness”
4.0%of orders come back
“Thin”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Shemagh questions

Answered from the same tracked data.