Shell Earrings

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +101.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months

318K

Growth, 90 days vs prior 90

+101.7%

Conversion, latest week

2.7%

Market size, estimated

$104Ka year

Peak month

June10.0× the quietest month

Top search term

summer earrings140K searches a year

Listings sell for $12.10 on average, from $7.30 to $17.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.10 that is $1K to $3K a year per listing.

Average price

$12.10under the $15 to $100 sweet spot

Price range

$7.30–$17.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.9%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #1,409 within Earrings. It carries 456 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#1,409in Earrings

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

456per listing

Listings tracked

27

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months