Is sheer nightgown profitable to sell on Amazon United States?

The niche generates $20K/yr across 244 tracked products. 9 of 79 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (46/100).

How competitive is the sheer nightgown niche?

68 brands and 91 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in sheer nightgown?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 5.8% — above our launch gate.

What does it cost to enter the sheer nightgown niche?

Listings span $8.63–$66.73; the average listing price is $17.08 (sweet spot $15–$100). The average incumbent carries 1,435 reviews — the moat a new listing must climb.

sheer nightgown

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Competition

Incredible12%

top-5 click share — an open shelf

Price range

Great$8.63–$66.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.08

avg listing price — sweet spot $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,434.86

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Market size

Bad$20K

$20K/yr · 387K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, sheer nightgown is a $20K/yr Amazon United States market (387K searches/yr). The top 5 brands hold 58% of demand. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

sheer nightgown market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $26K–$34K; units × avg price
Conversion rate: 0.3%
Avg BSR: #3,462
Page quality: 0%
Prime: 97%
Sponsored: 85%
Out of stock: 3.7%
Avg brand age: 36 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

68 falling

Sellers

Top-5 brand share

58%

Top 20: 83%

Top-5 click share

12%

Top 20: 31%

Open market

40%

Ekouaer30%
Avidlove7%
OYOANGLE7%
Foxiny6%
Generic6%
Litherday4%

Demand

Weekly Amazon search volume, last 27 weeks — -4.4% search growth over the last 90 days.

Open Trend

Top sheer nightgown search terms

sheer nightgown67K/yr +11.1%0.2% conv.
backless nightgown38K/yr -34.9%0.2% conv.
blue nightgown36K/yr +6.5%0.1% conv.
satin sleep dress20K/yr +15.2%0.1% conv.
yellow nightgown17K/yr +37.2%0.1% conv.
plus size silk nightgowns23K/yr -4.4%0.1% conv.
satin night gown19K/yr -11.6%0.1% conv.
chemise with built in bra13K/yr +18.3%0.1% conv.
plus size nighty16K/yr -34.6%0.0% conv.
silk sleep dress16K/yr +11.1%0.3% conv.

All search terms

Top sheer nightgown products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OYOANGLE Womens 2 Piece Mesh Sheer Floral Lace Babydoll Slip Dress Nightgowns and Thong Lingerie Set White X-Large

OYOANGLE$15.324.5★570 rev

Avidlove Womens Sleepwear Sexy Chemise Nightgown Modal Sleepwear Full Slips Lace Babydoll Black M

Avidlove$15.454.5★6,785 rev

UPVV Women Long Mesh Nightgowns and Underpants Lace Babydoll Lingerie Sleepwear See Through Robe with Sleeve Dusty Pink

UPVV$19.803.4★41 rev

CHICME Womens Lace Trim Side Slit Modal Cami Sleep Dress Loungewear Cute Night Gowns for Women Gray-L

CHICME$9.124.5★1,917 rev

Backless Cami Dress Backless Dress House Dress for Women Sleeveless Long Cami Lounge Dress Backless for Indoor Summer Wear (US Alpha Large Regular Regular Black)

Generic$17.714.3★518 rev

Newest

by launch date

JHTK Backless cami Dress Short for Women Mini 30 Colors House Backless Dress Sleeveless Cami Lounge Dress Above Knee House Dress (US Alpha Large Regular Regular Dark Green)

JHTK$14.8417 rev

2mo ago

Backless Cami Dress Backless Dress House Dress for Women Sleeveless Long Cami Lounge Dress Backless for Indoor Summer Wear (US Alpha Large Regular Regular Black)

Generic$17.71518 rev

5mo ago

Ekouaer Women Lace Nightgown Sexy Spaghetti Strap Cami Sleeveless Chemise Bamboo Viscose Sleepwear Sleep Dress Black

Ekouaer$15.16135 rev

5mo ago

OYOANGLE Womens Off the Shoulder Sheer Nightgowns Bow Short Puff Sleeve Maxi Nightdress Sleepwear White X-Large

OYOANGLE$25.346 rev

7mo ago

Night Poem Nightgowns for Women - Satin V Neck Nightdress Womens Nightgowns with Spaghetti Straps Lace Silk Lingerie for Party Wedding or Casual Wear S Light Blue

Night Poem$23.0016 rev

9mo ago

What buyers say about sheer nightgown

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall22%

“comfortable to wear”

Size-Overall17%

“Fits beautifully”

Soft Feel11%

“Material is soft”

Shape/Style7%

“Flattering”

Material Quality5%

“Great material”

Quality-Overall5%

“Good quality night gown or house dress”

Color4%

“The colors is perfect”

Value For Money3%

“Good value”

Advertised Vs Actual Product2%

“As described”

Breathability2%

“Very breathable”

What buyers complain about

Size-Overall26%

“Doesn't fit”

Quality-Overall8%

“Kind of cheap”

Material Quality3%

“Feels like polyester”

Strap/String Quality3%

“The strap of the black one broke after the first time of me wearing it”

Advertised Vs Actual Product2%

“Not as advertised”

Color2%

“Dirty color”

Chest Fit2%

“- The chest fits a little strange”

Durability2%

“not made to last”

Transparency1%

“not really see-through”

Stitch/Finish/Polish1%

“The seams badly sewn, and some are loose and poorly made”

Top return reasons

Size-Overall48%

Length10%

Chest Fit9%

Material Quality6%

Waist Fit4%

Advertised Vs Actual Product3%

Width3%

Shape/Style2%