sheer dress
Skip itHigh returns (20.2%) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Avg price
Incredible$34.24avg listing price — sweet spot $15–$100
Review moat
Great420.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$7.38–$227.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Market size
Bad$20K$20K/yr · 725K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad20.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, sheer dress is a $20K/yr Amazon United States market (725K searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
sheer dress market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $34K–$43K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #4,353
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 1.9%
- Avg brand age
- -13 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.Brands
122 falling
Sellers
129
Top-5 brand share
26%
Top 20: 59%
Top-5 click share
10%
Top 20: 24%
Open market
74%
- GORGLITTER5%
- REORIA5%
- GothDark5%
- ZESICA4%
- Verdusa4%
- SweatyRocks4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 1.8×
Top sheer dress search terms
- mesh maxi dress72K/yr
- sheer maxi dress50K/yr
- floral mesh dress38K/yr
- sheer overlay dress38K/yr
- meshki dress32K/yr
- mesh midi dress40K/yr
- sheer dress overlay31K/yr
- long sleeve mesh dress59K/yr
- sheer black dress47K/yr
- plus size mesh dress32K/yr
Top sheer dress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Verdusa Womens Fall Wedding Guest Dress Floral Mesh Maxi Dresses Elegant Formal Long Sleeve Cocktail Black Medium
Verdusa$41.684.1★500 rev
Women Chiffon Shawl Cape Mesh Sheer Poncho Top Capelets for Evening Dress Shawl Wraps Cover Up Wedding Party
KMBANGI$14.974.3★116 rev
SweatyRocks Womens Sexy Mesh Maxi Dress Sheer Mesh Bodycon Cocktail Party Club Nightout Dresses Rave Outfits 2026 Black Small
SweatyRocks$20.734.8★15 rev
SweatyRocks Womens Sexy Mesh Maxi Dress Sheer Mesh Bodycon Cocktail Party Club Nightout Dresses Rave Outfits 2026 Black Medium
SweatyRocks$21.014.8★15 rev
Runaway the Label Womens Sheer Flower Trim Maxi Dress Black S
Runaway the Label$87.130.0★0 rev
Newest
by launch dateRunaway the Label Womens Sheer Flower Trim Maxi Dress Black S
Runaway the Label$87.130 rev
REORIA Summer Wedding Guest Maxi Dresses for Women Sleeveless Square Neck Sheer Mesh Ruched Bodycon Long Dress Trendy Clothes Black Onyx Small
REORIA$45.69116 rev
Women See Through Long Sleeve Lace Mini Dress Ruffle Layered Sheer Lace Short Dresses Sexy Going Out Cover Up Dresses Black
ROAONOCOMO$19.0838 rev
Dofysoffy Women Spaghetti Strap Mesh Maxi Dress Floral Ruched Cocktail Party Dresses (A914 Black L)
Dofysoffy$27.0010 rev
GORGLITTER Womens Embroidered Wedding Guest Mini Dress Summer Bridal Shower Backless Cocktail Party Going Out Dresses Apricot Medium
GORGLITTER$29.937 rev
Trending
90-day click momentumREORIA Summer Wedding Guest Maxi Dresses for Women Sleeveless Square Neck Sheer Mesh Ruched Bodycon Long Dress Trendy Clothes Black Onyx Small
REORIA$45.694.6★
GORGLITTER Womens Embroidered Wedding Guest Mini Dress Summer Bridal Shower Backless Cocktail Party Going Out Dresses Apricot Medium
GORGLITTER$29.933.6★
Runaway the Label Womens Sheer Flower Trim Maxi Dress Black S
Runaway the Label$87.130.0★
Dofysoffy Women Spaghetti Strap Mesh Maxi Dress Floral Ruched Cocktail Party Dresses (A914 Black L)
Dofysoffy$27.004.9★
Women See Through Long Sleeve Lace Mini Dress Ruffle Layered Sheer Lace Short Dresses Sexy Going Out Cover Up Dresses Black
ROAONOCOMO$19.083.9★
What buyers say about sheer dress
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“Very comfortable to wear”
“Beautiful Dress”
“Wonderful, luxurious quality”
“Good material”
“The colors are vibrant”
“enough stretch”
“Good price”
“Just as advertised”
“material is soft”
What buyers complain about
“very short”
“doesnt seem to be very well made”
“Flimsy material”
“Not worth the price”
“strong smell of perfume”
“Different than pictured”
“Not flattering”
“See through”
“Color is horrible”
“quite thin”
Top return reasons
Common questions
- Is sheer dress profitable to sell on Amazon United States?
- The niche generates $20K/yr across 315 tracked products. 28 of 145 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the sheer dress niche?
- 122 brands and 129 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 26% of demand.
- What do buyers complain about in sheer dress?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 20.2% — above our launch gate.
- When does demand for sheer dress peak?
- Demand peaks in Sep–Oct; the busiest month runs 1.8× the quietest.
- What does it cost to enter the sheer dress niche?
- Listings span $7.38–$227.02; the average listing price is $34.24 (sweet spot $15–$100). The average incumbent carries 421 reviews — the moat a new listing must climb.