Shawls and Wraps for Evening Dresses
MaybePrices already span $6.88–$66.30, with room to position. But an estimated 9.7% of orders come back, so Shawls and Wraps for Evening Dresses is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 4552
- Market size
- $342K/yr1.1M searches / yr
- 90-day growth
- +30.2%search demand this quarter
- Competition
- 39%top-5 click share · 32 brands · 37 sellers
Flapen Score
Shawls and Wraps for Evening Dresses against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Shawls and Wraps for Evening Dresses is stronger. Inside it, weaker.
Market
The Shawls and Wraps for Evening Dresses market on Amazon at a glance
Shoppers on Amazon United States searched for Shawls and Wraps for Evening Dresses 1.1M times last year and spent an estimated $342K. The top 5 brands take 59% of clicks. Demand peaks in Oct. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $342K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +30.2%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $342Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- black shawl356K searches a year
02 · Price
A sale here is worth $16.16.
Listings sell for $16.16 on average, from $6.88 to $66.30. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $16.16 that is $8K to $12K a year per listing.
- Average price
- $16.16inside the $15 to $100 sweet spot
- Price range
- $6.88–$66.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$12K
- Returns
- 9.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #57 within Scarves & Wraps. It carries 3,412 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #57in Scarves & Wraps
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 3,412per listing
- Listings tracked
- 54
04 · Newcomers
14 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Shawls and Wraps for Evening Dresses products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
37
Top-5 brand share
59%
Top 20: 91%
Top-5 click share
39%
Top 20: 71%
Open market
37%
- Brand 125%
- Brand 214%
- Brand 311%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Shawls and Wraps for Evening Dresses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.8×
Search terms
Top Shawls and Wraps for Evening Dresses search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black shawl356K/yr
- summer shawl62K/yr
- black shawl for evening dresses185K/yr
- silk shawl47K/yr
- summer shawls for women lightweight25K/yr
- cream shawl37K/yr
- sweater shawl70K/yr
- shawls for women casual summer16K/yr
- chal para vestidos elegantes36K/yr
- bridal shawl40K/yr
Reviews and returns
What reviews say buyers love and hate about Shawls and Wraps for Evening Dresses
We read the reviews and the return reasons for every product selling here.
“Shorter than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shawls and Wraps for Evening Dresses questions
Answered from the same tracked data.