Shawls and Wraps for Evening Dresses

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $342K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+30.2%

Conversion, latest week

1.9%

Market size, estimated

$342Ka year

Peak month

October1.8× the quietest month

Top search term

black shawl356K searches a year

Listings sell for $16.16 on average, from $6.88 to $66.30. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $16.16 that is $8K to $12K a year per listing.

Average price

$16.16inside the $15 to $100 sweet spot

Price range

$6.88–$66.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

9.7%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #57 within Scarves & Wraps. It carries 3,412 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#57in Scarves & Wraps

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

3,412per listing

Listings tracked

54

18 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

14Amazon's first-year sales bar

Average brand age

33 months