Shawl Pin

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

264K

Growth, 90 days vs prior 90

-25.7%

Conversion, latest week

3.4%

Market size, estimated

$78Ka year

Top search term

shawl pin64K searches a year

Listings sell for $8.78 on average, from $4.26 to $17.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $8.78 that is $0 to $878 a year per listing.

Average price

$8.78under the $15 to $100 sweet spot

Price range

$4.26–$17.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$878

Returns

1.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #5,324 within Brooches & Pins. It carries 534 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

99%

Out of stock, average day

5.3%

Average rank

#5,324in Brooches & Pins

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

534per listing

Listings tracked

103

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months