shawl pin
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but soft demand (-25.7% this quarter) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good534.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.78avg listing price — sweet spot $15–$100
Price range
Bad$4.26–$17.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$78K$78K/yr · 264K searches
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, shawl pin is a $78K/yr Amazon United States market (264K searches/yr). The top 5 brands hold 27% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
shawl pin market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $53K–$70K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #5,324
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 87%
- Out of stock
- 5.3%
- Avg brand age
- 29 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
84 falling
Sellers
96
Top-5 brand share
27%
Top 20: 65%
Top-5 click share
22%
Top 20: 56%
Open market
69%
- Chuangdi6%
- BBTO6%
- TBUZ5%
- ATCYMI5%
- WILLBOND5%
- Bulrash4%
Demand
Weekly Amazon search volume, last 16 weeks — -25.7% search growth over the last 90 days.Top shawl pin search terms
- shawl pin64K/yr
- scarf pin42K/yr
- scarf pins21K/yr
- sweater pin21K/yr
- scarf pins and clips23K/yr
- sweater pins15K/yr
- shawl pins13K/yr
- scarf brooch10K/yr
- sweater pins to hold sweater together11K/yr
- shawl pins and brooches8K/yr
Top shawl pin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chuangdi 4 Pcs Pearl Brooch Pins for Women White Black
Chuangdi$9.984.1★740 rev
5PCS Silk Scarf Ring Clip T-shirt Tie Clips for Women Fashion Metal Round Circle Clip Buckle Clothing Ring Wrap Holder with 1 Storage Bag
ATCYMI$6.904.2★4,301 rev
70 Pcs Pearl Brooch Sweater Shawl Hat Clip Neckline Pins Double Faux Pearl Brooches for Women Fashion Cover Up Buttons Clothing Dresses Decoration Accessories Pant Waist Tightener Safety Pins
TBUZ$8.694.6★767 rev
iminoo 7 Pcs Fashion Brooch Pins Sweater Shawl Pins for Women Girls Clothing Dresses Decoration Accessories (Multicolor)
iminoo$5.554.6★708 rev
WILLBOND 6 Pcs Artificial Pearl Brooch Pins Sweater Shawl Safety Clips Dress Clips for Women (Gold Silver White)
WILLBOND$7.804.0★1,072 rev
Newest
by launch date
Gold-Tone Abstract Knot Brooch for Women Vintage Style Twisted Metal Pin Elegant Scarf Shawl Collar Brooch Fashion Jewelry Accessory for Dresses Coats Sweaters
IvoryHaid$17.4774 rev
Irregular Geometric Brooch Lapel Shawl Pin Fashion Sweater Hat Scarf Suit Dress Clothes Accessories Brooches Pins for Women Men Unique Jewelry Decor (Gold)
Izpack$8.2838 rev
NOIAFZY 2pcs Elegant Handcrafted Bamboo Brooch - Irregular Wooden Scarf Pin for Sweaters Autumn Winter Accessory
NOIAFZY$8.493 rev
Wooden Flower Daisy Pattern Brooch Cute Girls Boys Brooch Pin Shawl Pin Scarf Buckle Lapel Pin Brooch Gift for Women Lady Girl Womens Brooches and Pins
aoukoslt$6.926 rev
21 Pcs Scarf Ring and Slides for Scarves Scarf Rings Clip Pin T Shirt Ties Clips for Women Metal Gold Silver Round Circle Waist Clip Scarf Buckle Tshirt Clip Tightener for Loose Clothes Accessories
sdezunx$8.15223 rev
Trending
90-day click momentum
WGEGO 3-Pack Double-Ended Faux Pearl Brooch Pins for Clothes and Shawls
WGEGO$5.763.8★
Gold-Tone Abstract Knot Brooch for Women Vintage Style Twisted Metal Pin Elegant Scarf Shawl Collar Brooch Fashion Jewelry Accessory for Dresses Coats Sweaters
IvoryHaid$17.474.2★
24 Pieces Pearl Crystal Brooch Safety Pins Button Pins Pant Waist Tightener Pins for Clothes Sweater Shawl Collar Dress Cardigan Shirt Jeans Decoration Accessories for Women Girls(Classic)
Bulrash$9.934.6★
BBTO 3 Pcs Celtic Shawl Pin Women Crossed Knots Budding Spiral Crocheted Scarf Cloak Pin Sweater Brooch for Knitter Handmade Cape(Bronze)
BBTO$8.954.0★
Wooden Flower Daisy Pattern Brooch Cute Girls Boys Brooch Pin Shawl Pin Scarf Buckle Lapel Pin Brooch Gift for Women Lady Girl Womens Brooches and Pins
aoukoslt$6.924.5★
What buyers say about shawl pin
What buyers praise and complain about, mined from review topics.What buyers love
“Good variety”
“Excellent price”
“As Advertised”
“Easy to Use”
“The colors are pretty”
“It seemed very snug”
“this adds a touch of style”
“clips are very strong”
“the designs are pretty”
“They are durable, arrived quickly, and do exactly what is expected of them so far”
What buyers complain about
“To short”
“Poor quality”
“Broke on first use”
“Flimsy”
“Not functional”
“Overpriced”
“Theyre too thick”
“Very difficult to open”
“Holes are too big”
“Na, doesn't look right”
Top return reasons
Common questions
- Is shawl pin profitable to sell on Amazon United States?
- The niche generates $78K/yr across 103 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the shawl pin niche?
- 84 brands and 96 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 27% of demand.
- What do buyers complain about in shawl pin?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.8%.
- What does it cost to enter the shawl pin niche?
- Listings span $4.26–$17.90; the average listing price is $8.78 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.