Shawl

Shoppers searched for this 7.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

7.5M

Growth, 90 days vs prior 90

+19.2%

Conversion, latest week

1.0%

Market size, estimated

$1.2Ma year

Peak month

December2.2× the quietest month

Top search term

pashmina1.1M searches a year

Listings sell for $17.08 on average, from $7.33 to $66.30. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At $17.08 that is $26K to $34K a year per listing.

Average price

$17.08inside the $15 to $100 sweet spot

Price range

$7.33–$66.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

1,500–2,000

Revenue per listing a year

$26K–$34K

Returns

9.1%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Scarves & Wraps. It carries 1,952 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#46in Scarves & Wraps

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,952per listing

Listings tracked

53

13 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

13Amazon's first-year sales bar

Average brand age

38 months