Skip to content

Shapewear Top

Fail

Buyers convert on only 0.9% of searches, so Shapewear Top is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$60K/yr323K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
22%top-5 click share · 29 brands · 46 sellers

Flapen Score

Shapewear Top against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Shapewear Top is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shapewear Top market on Amazon at a glance

Shoppers on Amazon United States searched for Shapewear Top 323K times last year and spent an estimated $60K. The top 5 brands take 65% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
0.9%
Market size, estimated
$60Ka year
Top search term
shapewear top59K searches a year

02 · Price

A sale here is worth $21.46.

Listings sell for $21.46 on average, from $8.91 to $99.00. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.46 that is $0 to $2K a year per listing.

Average price
$21.46inside the $15 to $100 sweet spot
Price range
$8.91–$99.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #550 within Lingerie. It carries 6,602 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#550in Lingerie
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
6,602per listing
Listings tracked
89

04 · Newcomers

6 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
6Amazon's first-year sales bar
Average brand age
36 months

Products

Top Shapewear Top products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

29 flat

Sellers

46

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

22%

Top 20: 50%

Open market

30%

  • Brand 127%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Shapewear Top search demand

Weekly searches over the year. Pick a range.

7K5KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Shapewear Top search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shapewear top59K/yr
  • shapewear shirt29K/yr
  • shapewear tops for women38K/yr
  • white compression tank top women17K/yr
  • shapewear tops22K/yr
  • shapewear shirts for women19K/yr
  • white tummy control tank top12K/yr
  • compression tank with built in bra12K/yr
  • slimming tank top13K/yr
  • white shapewear tank top12K/yr

Reviews and returns

What reviews say buyers love and hate about Shapewear Top

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
9.0%of orders come back
“Doesn't fit”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shapewear Top questions

Answered from the same tracked data.