Is shapewear slip profitable to sell on Amazon United States?

The niche generates $50K/yr across 101 tracked products. 11 of 14 products launched in the last 360 days are still selling. 90-day search growth is +9.0%. Flapen's verdict: Skip it (46/100).

How competitive is the shapewear slip niche?

25 brands and 39 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in shapewear slip?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Durability. The return rate is 9.8% — above our launch gate.

When does demand for shapewear slip peak?

Demand peaks in Jun; the busiest month runs 2.3× the quietest.

What does it cost to enter the shapewear slip niche?

Listings span $9.89–$68.94; the average listing price is $31.52 (sweet spot $15–$100). The average incumbent carries 2,846 reviews — the moat a new listing must climb.

shapewear slip

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Avg price

Incredible$31.52

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$9.89–$68.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,845.67

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.0%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Bad$50K

$50K/yr · 350K searches

Returns

Bad9.8%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, shapewear slip is a $50K/yr Amazon United States market (350K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jun. Verdict: Skip it — 46/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

shapewear slip market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $79K–$95K; units × avg price
Conversion rate: 0.4%
Avg BSR: #570
Page quality: 0%
Prime: 96%
Sponsored: 92%
Out of stock: 2.9%
Avg brand age: 41 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

Top-5 brand share

84%

Top 20: 98%

Top-5 click share

23%

Top 20: 49%

Open market

14%

Leonisa76%
Werena2%
SHAPERMINT2%
ForeverShaper2%
SHAPELLX2%
SheBuddy2%
Open — no brand owns it (19 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.0% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 2.3×

Open Trend

Top shapewear slip search terms

leonisa153K/yr +5.5%0.4% conv.
leonisa underwear for women29K/yr +138.9%0.8% conv.
leonisa panties74K/yr -38.0%0.6% conv.
bella shapewear tuck-n-lift seamless slip short5K/yr +206.0%0.6% conv.
leonisa butt lifting shapewear15K/yr -21.1%0.5% conv.
leonidas shapewear11K/yr +80.4%0.8% conv.
leonisa usa8K/yr +22.8%0.2% conv.
bella tuck-n-lift seamless slip short5K/yr +25.6%0.6% conv.
bella slip shorts for women3K/yr +70.1%0.8% conv.
leonisa powerstay stay-in-place seamless shapewear shorts3K/yr +69.0%1.4% conv.

All search terms

Top shapewear slip products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Leonisa Stay-in-Place Seamless Shaper Shorts for Women - High Waisted Shapewear Tummy Control - Anti-chafing Slip Shorts Brown

Leonisa$40.134.0★1,312 rev

Leonisa Tummy Control Underwear for Women - High Waisted Sheer Lace Shapewear Panties - Seamless Compression Underwear - Beige Small

Leonisa$31.563.9★150 rev

Leonisa Stay-in-Place Seamless Shaper Shorts for Women - High Waisted Shapewear Tummy Control - Anti-chafing Slip Shorts Brown

Leonisa$50.054.0★1,312 rev

Leonisa Invisible Shapewear Panties High Waisted Tummy Control Womens Underwear 700- Black Large

Leonisa$20.434.3★1,261 rev

Leonisa Slimming High Waisted Compression Panties - Tummy Control Underwear for Women Brown

Leonisa$20.404.1★395 rev

Newest

by launch date

ForeverShaper Tummy Control Shapewear for Women Seamless Shapewear Thigh Slimmers for Under Dresses Mid-Waist Girdle Body Shaper Shorts

ForeverShaper$12.7992 rev

7mo ago

SheBuddy Butt Lifting Panties Tummy Control Shapewear for Women Compression Underwear Short Lace Butt Lifter Shapewear

SheBuddy$18.72574 rev

1y ago

Leonisa Seamless Butt Lifter Shaper Short Moderate Compression Shapewear Shorts for Tummy Control Under Dresses and Skirts

Leonisa$59.0524 rev

1y ago

Leonisa High Waisted Invisible Tummy Control Shapewear for Women - Stripe Lace Ladies Underwear Panties

Leonisa$29.152,229 rev

2y ago

Leonisa High Waisted Invisible Tummy Control Shapewear for Women - Stripe Lace Ladies Underwear Panties White

Leonisa$28.342,229 rev

3y ago

What buyers say about shapewear slip

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall29%

“Extremely comfortable”

Size-Overall17%

“Excellent fit”

Soft Feel8%

“Nice and smooth”

Quality-Overall6%

“Excellent product”

Shape/Style4%

“Love the style”

Material Quality3%

“Good material”

Value For Money3%

“great value”

Color2%

“the color is accurate”

Stretchability/Expandability/Elasticity2%

“Comfortable stretch”

Waist Fit2%

“The wide band at the waist totally stays in place”

What buyers complain about

Size-Overall20%

“Size down”

Comfort-Overall5%

“not as comfortable as advertised”

Durability4%

“Ripped at seam second time wearing them”

Quality-Overall4%

“Poor quality”

Shape/Style3%

“Dont hold shape”

Strap/String Quality3%

“flimsy straps”

Stretchability/Expandability/Elasticity3%

“there isn't much stretch to them”

Thigh Fit3%

“Fits butt, a little small on the thighs, and too big to do anything on the waist/stomach”

Value For Money3%

“Expensive as well”

Material Quality3%

“terrible material”

Top return reasons

Size-Overall50%

Waist Fit9%

Chest Fit4%

Advertised Vs Actual Product4%

Thigh Fit4%

Length4%

Material Quality3%

Functionality-Overall3%

Width3%

Shape/Style2%

Common questions

Is shapewear slip profitable to sell on Amazon United States?: The niche generates $50K/yr across 101 tracked products. 11 of 14 products launched in the last 360 days are still selling. 90-day search growth is +9.0%. Flapen's verdict: Skip it (46/100).
How competitive is the shapewear slip niche?: 25 brands and 39 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in shapewear slip?: Top complaints mined from reviews: Size-Overall, Comfort-Overall, Durability. The return rate is 9.8% — above our launch gate.
When does demand for shapewear slip peak?: Demand peaks in Jun; the busiest month runs 2.3× the quietest.
What does it cost to enter the shapewear slip niche?: Listings span $9.89–$68.94; the average listing price is $31.52 (sweet spot $15–$100). The average incumbent carries 2,846 reviews — the moat a new listing must climb.

shapewear slip

shapewear slip market data

Competition & brand share

Demand & seasonality

Top shapewear slip search terms

Top shapewear slip products on Amazon

Top sellers

Newest

Trending

What buyers say about shapewear slip

What buyers love

What buyers complain about

Top return reasons

Common questions

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